Trends, news and insights

Every year brings new trends in digital communication. But which ones truly work, and which are just hype? After analyzing data from hundreds of campaigns, here are the trends generating concrete results in 2026 — and those already fading. What Works in 2026 1. Short-Form Video

Marketing automation allows for the automation of repetitive marketing tasks — emails, follow-ups, segmentation, nurturing — saving time and increasing conversions. It's no longer just for large companies: by 2026, accessible and intuitive tools will make automation accessible to any SME. What is Marketing Automation (Simply Explained) Imagine

Artificial intelligence is revolutionizing how brands are created, managed, and perceived. But if everyone uses the same AI tools to create logos, copy, and strategies, how can you stand out? The paradox of branding in the AI era is that the technology that promises personalization risks producing

Choosing the right communication agency can make the difference between an investment that generates growth and one that burns through budget without results. In Turin, hundreds of agencies operate – how do you figure out which one is right for you? Here are 8 concrete criteria for making the right choice. 1. Look at the Portfolio, Not

Google Ads or Meta Ads? That's the question every business asks itself when starting to invest in digital advertising. The answer isn't “one is better than the other” – it depends on your objective, your industry, and how your customer searches and buys. Here's a practical comparison for

Generating qualified leads in B2B is the number one challenge for companies that sell to other companies. In 2026, with rising advertising costs and the saturation of traditional channels, smarter strategies are needed. Here are the 7 that really work, tested on actual campaigns. 1. LinkedIn Ads with Lead

How much should an SME invest in digital marketing in 2026? This is the question every entrepreneur asks before allocating their budget. The short answer: between 5%% and 15%% of revenue, but the exact figure depends on the sector, objectives, and the company's growth phase. In

Artificial intelligence is no longer a futuristic technology: by 2026, it has become an everyday tool for companies doing marketing. From content generation to predictive analysis, from campaign automation to customer experience personalization, AI is redefining the rules of digital marketing. But how can Italian SMEs actually leverage it?,

If there is one lesson that the past two years have bequeathed to us, it is that the old model of Influencer Marketing--the one based on the simple static display of product in the hands of a celebrity--has now run out of breath. The landscape is undergoing a tectonic transformation in which

There is a statistic that marketers have been repeating like a mantra for years now: “By 2022, video content will account for 82% of global Internet traffic’ (Source: Cisco Annual Internet Report). Well, that future has arrived, passed, and we are well past it. Looking ahead to the 2025-2026 biennium, one thing is clear:

For those born and raised under the wing of the Italian stereotype of the “Mulino Bianco family,” media content-especially commercial content-has always had a glossy look: bright colors, cinematic editing, emotional music, and an impeccable tone of voice. For as long as we can remember, advertising communication

In 2025 we witnessed a silent but significant overtaking: in several Western markets, Google searches for “Substack” began to intersect-and in some cases surpass-those for the generic term “newsletter.” This is not just a keyword shift; it is a cultural pattern