We cooperate with STOSA Kitchens in organizing promotional events and the opening of new stores, managing comprehensive promotional campaigns.
Our team developed communication strategies for social channels, creating targeted campaigns that increased engagement and attracted new customers. We oversaw local presence, ensuring that the message effectively reached local audiences. In addition, we organized the aesthetic and functional set-up of events, enhancing the experience of participants and reflecting Stosa's brand identity and values.
The main objective is to give maximum visibility to the opening events of new Stosa stores, creating a wide resonance in the area and increasing audience engagement. Through an integrated marketing strategy, we aim to inform and actively engage potential customers, making them participate and interested in the initiative in question.
A twofold challenge: on the one hand, ensuring that the promotional message reaches a wide and diverse audience using both digital and traditional tools; and on the other, creating a memorable and engaging event that reflects Stosa's identity and values, keeping the public's attention high and standing out in a competitive market.
To meet these challenges, we devise an articulated editorial and promotional plan. Our solution includes proactive campaigns on Meta and Google ADS, creation of impactful communication content such as posts and videos, poster campaigns, accompanied by other traditional activities. We also implement an SMS Marketing service and develop ‘In Store’ solutions, including printed materials, event set-ups, DJ sets and catering service. Finally, we take care of the production of materials specifically dedicated to stores, making sure that the web presence - website and Google profile - was also suitable.
The integrated strategy brings a significant increase in audience visibility and engagement. The campaigns generate a high number of leads and increase territorial coverage, making the local audience informed and involved. Overall, the initiative contributes to strengthening the brand's presence in the territory and consolidating its image of excellence.
