There are multiple landmarks and symbols that we played on in making the pictograph.
Taking a classic silhouette of a woman from behind, we have traced its guidelines to offer a representaizone simple and clean. This design communicates two concepts: one is the femininity, or rather a peculiar aspect of the identity your company. It encapsulates in archetypal concept of the mother, who in many ancient mythologies was the bearer of values such as growth and protection. In mythology, the archetype of the mother is often related to deities such as Gaia and Mother Earth. In this archetype, the mother not only nurtures the child, but all of creation and the elements around it. This kind of care always comes from a female deity and can be traced back to what for humans is also represented by the idea of home. Home is not only that place where we live, rather it offers us protection and comfort , it is the place from which we leave and where we often want to return.
The second concept that the logo is about is certainly less complex, and it is the’harmony.
The lines thin and minimal remain clean and while intersecting in the knot of hair, remain very precise and let the pictograph breathe. This parallelism willingly applies to furniture, where the’order and cleanliness dictate the rules without necessarily closing the doors to compositions furniture more complicated and sophisticated.The lines come in two different thicknesses. The inner, slightly finer ones gently go into the details without making the design too crowded, while the outer lines-that is, the lines that trace the woman's silhouette and the oval box-are presented in a more pronounced thickness.They demarcate the boundaries of the logo as a house is demarcated by its own.
A mother's arms are made of tenderness, and children, among them, sleep deeply in them.
- Victor Hugo
For Scaglia arredo, we also provided website development and social content management, coupled with digital marketing campaigns to communicate events and promotions to their customers.
Do you have a communication goal, a project to develop, or simply the feeling that your brand can do more?
Contact us for an initial exploratory call - no obligation. We'll analyze your situation together and propose a tailored plan.
