Authenticity, exclusivity, and community are the values that determine the success of brands, and Mobstrain has made them its own, combining them with an aesthetic that stems from the collective emotions of our time.

In a historical period marked by precariousness and uncertainty, Mobstrain transforms these feelings into a vision of fashion that aims to connect empathetically with the audience, offering excellent quality and creativity that becomes a therapeutic experience.

For Mobstrain, Demetra designed and implemented a “Pop-up” digital campaign for a temporary brand created specifically for a bag launch, culminating in an exclusive art event. The entire campaign featured original and creative digital content for an immersive and engaging experience.