Logo White - Demetra

Customer

Basketmania

Sector

Sportswear and casual clothing store

The NBA lands in Turin

Born in January 2002 from the intuition of a group of enthusiasts, Basketmania it is one of the very first realities in Italy entirely dedicated to Basketball.

The name, born as a provocation in an era when the project might have seemed pioneering, is today synonymous with competence, dedication e basketball culture 360 degrees.

From its historic Turin shop, the brand has continuously evolved, reaching a significant expansion of its premises in 2018 with the opening of #BasketmaniaXL. Thanks to an offering that ranges from Technical footwear (the store's true strong point, with over 100 models on display) up to’NBA apparel and sporting goods suppliers, today Basketmania is a National landmark For all lovers of this sport.

Our contribution

Social Communication & Visual Strategy

Dynamic content and a consistent visual identity to enhance the Basketmania world across every digital touchpoint.

Our approach goes beyond mere aesthetics to be based on careful and constant product analysis. Every graphic material is born from the preliminary study of the technical and aesthetic characteristics of footwear and uniforms, transforming into a tailor-made visual concept. We work to enhance individual details: we highlight the geometries of the models, such as the concentric circles of the Adidas Harden Vol. 8, or we create ad hoc immersive atmospheres, such as shots set in locker rooms for NBA slides.

Creative Process and Product Study

Every visual is born from product analysis, transforming technical and aesthetic details into custom graphic concepts.

For Basketmania, we manage strategic communication and the promotion of flagship products through social channels, particularly Instagram and Facebook. Our work focuses on producing dynamic and engaging visual content, including Reels, posts, carousels, and stories. Additionally, we handle the creation of horizontal banners and visual promotions on the e-commerce homepage, ensuring a strong and consistently cohesive visual identity across all digital touchpoints.

tell me yours challenge,
we'll take care of it
transform it into opportunity

Do you have a communication goal, a project to develop, or simply the feeling that your brand can do more?

Contact us for an initial exploratory call - no obligation. We'll analyze your situation together and propose a tailored plan.