Will AI replace us? That's the wrong question.
A year inside artificial intelligence, told by those who use it every day — and continue to sign what they produce. They ask us about it at dinner, among friends and family, with that mix of curiosity and apprehension that accompanies everything new. “Aren't you afraid of the new tools that come out every month?” “My friend is [...]
The public has broken with perfection. And it's not happening as of today.
For those born and raised under the wing of the Italian “Mulino Bianco family” stereotype, media content – especially commercials – has always had a glossy sheen: bright colors, cinematic editing, emotional music, and an impeccable tone of voice. For as long as we can remember, advertising communication has focused entirely on quality [...]
