Joinfruit is one of the leading Italian entities dedicated to the valorization of agricultural supply chain, capable of uniting producers, territory, and innovation in a model of direct sales closer and closer to people.
Demetra has supported the brand in the development of its identity and its communication ecosystem, working on Strategy, branding, web design, packaging e Digital communication. A design path that has given life to a coherent system, capable of communicating the values of the supply chain and accompanying the evolution of the brand towards new models of sale and consumer relations.
The project involved the implementation of website, the definition of visual language, the Content design and support for communication initiatives, contributing to building a recognizable identity and a solid, contemporary digital presence.
Joinfruit is a Italian fruit and vegetable consortium which brings together producers, territory, and expertise within an organized supply chain, enhancing the quality of agricultural products and the work of associated companies.
Our intervention arises from the need to build a more recognizable, contemporary, and coherent communication that aligns with the consortium's evolution.
For Joinfruit we have developed a system of branding, web design e Digital communication capable of adapting to the different brand touchpoints. From creative direction to the website, from corporate materials to digital communication, every element has been designed to clearly convey identity, values, and activities.
The project has shaped a coordinated ecosystem where images, content, and tools interact seamlessly. An identity designed to strengthen Joinfruit's presence, enhance its connection to the territory, and make communication more robust, accessible, and recognizable.
To tell Joinfruit means valuing the agricultural supply chain through a strategy of branding e Digital communication capable of giving voice to producers, skills, and territory.
For this, we developed a Integrated communication system, which includes branding, web design, Digital content e Institutional materials, making the value of the consortium and its identity more immediate and recognizable.
The work involved the design of Editorial materials, website, campaigns, digital content and communication tools designed for different audiences. Each application has been built to adapt to its own context, while retaining a common visual language and a recognizable creative direction.
The result is a flexible and coordinated communication system, designed to strengthen Joinfruit's positioning and support its initiatives over time, enhancing the connection with the agricultural supply chain, the territory and the people who are part of the supply chain
Yes Joinfruit is born Joinfruit Fresh, the project of direct sales designed to bring the quality of the agricultural supply chain from producer to final consumer, through a simple, fresh, and digital shopping experience.
Demetra assists daily Joinfruit and Joinfruit Fresh in the strategic and communicative development of the brand, with an approach capable of evolving over time and making its identity recognizable, accessible, and close to people. From branding all web design, From the website to digital content and marketing activities, every intervention contributes to conveying the value of the Joinfruit supply chain in a contemporary and coherent language.
The result is a communication ecosystem that unites Product, territory, and innovation, valuing freshness, authenticity, and the direct relationship between producers and consumers. A coordinated identity that accompanies Joinfruit Fresh from digital experience to product sales and pickup.
For Joinfruit Fresh We have developed a visual language capable of adapting to the brand's various touchpoints, maintaining continuity across the website, digital content, promotional materials, and product applications.
The identity combines vibrant colors, fresh imagery, and a immediate communication, designed to highlight the quality of the supply chain and make the project recognizable in every format. Each element contributes to building a’coordinated experience, capable of uniting product, territory, and innovation.
The result is a flexible and contemporary system, designed to support Joinfruit Fresh in its communication activities and strengthen its online and offline presence.
