{"id":1082,"date":"2023-06-12T15:20:49","date_gmt":"2023-06-12T15:20:49","guid":{"rendered":"https:\/\/demetradesign.it\/website\/?page_id=1082"},"modified":"2026-04-12T20:43:21","modified_gmt":"2026-04-12T20:43:21","slug":"image-de-marque","status":"publish","type":"page","link":"https:\/\/demetradesign.it\/fr\/branding\/","title":{"rendered":"L'image de marque"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"1082\" class=\"elementor elementor-1082\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7008d08 elementor-section-height-full elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"7008d08\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-141925f\" data-id=\"141925f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-50d7db8 elementor-widget elementor-widget-image\" data-id=\"50d7db8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"87\" height=\"113\" src=\"https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/Testa-Demetra.png\" class=\"attachment-large size-large wp-image-782\" alt=\"Icona Demetra communication cr\u00e9ative\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f9e509 elementor-widget elementor-widget-heading\" data-id=\"8f9e509\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">MARQUAGE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7084e50 elementor-widget elementor-widget-heading\" data-id=\"7084e50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">&amp; CONCEPTION GRAPHIQUE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-887ef35 elementor-widget elementor-widget-heading\" data-id=\"887ef35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Branding et Identit\u00e9 d'Entreprise \u00e0 Turin<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-be077d1 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"be077d1\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-812e4c0\" data-id=\"812e4c0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ec3eb3a elementor-widget elementor-widget-heading\" data-id=\"ec3eb3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">AVEZ-VOUS UNE MARQUE OU SEULEMENT UN LOGO ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5c3e27 elementor-widget elementor-widget-heading\" data-id=\"a5c3e27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La plupart des entreprises ont un logo,<br>mais cela ne repr\u00e9sente pas une marque.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb60df0 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"bb60df0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tL'image de marque est un <strong style=\"font-weight:700\">processus strat\u00e9gique<\/strong> qui vise \u00e0 cr\u00e9er un\u2019<strong style=\"font-weight:700\">image distinctive d'une entreprise ou d'un produit afin de le diff\u00e9rencier de ses concurrents et de cr\u00e9er une identit\u00e9 reconnaissable<\/strong>.\n\nIl s'agit de d\u00e9finir les valeurs, la mission, la vision et le positionnement de l'entreprise, d'identifier le public cible et de cr\u00e9er une image coh\u00e9rente avec ces \u00e9l\u00e9ments.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-183a279 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"183a279\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tEn mati\u00e8re d'image de marque, il s'agit de <strong style=\"font-weight:700\">la communication visuelle<\/strong> par l'utilisation d'\u00e9l\u00e9ments graphiques tels que les couleurs, les formes, les images, le texte et la typographie. Dans le contexte de la strat\u00e9gie de marque, la conception graphique joue un r\u00f4le cl\u00e9 dans la cr\u00e9ation d'une marque distinctive.\n\nElle permet \u00e0 un logo d'\u00eatre <strong style=\"font-weight:700\">unique et m\u00e9morable<\/strong>, repr\u00e9sentent l'essence de l'entreprise et <strong>\u00eatre reconnu instantan\u00e9ment.<\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-883d574 elementor-widget__width-initial elementor-widget elementor-widget-video\" data-id=\"883d574\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/1920-horiz-Comp-1.mp4\" controls=\"\" preload=\"metadata\" controlslist=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89191e5 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"89191e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/demetradesign.it\/website\/wp-content\/uploads\/elementor\/thumbs\/Arabian-Insider-business-cards-q7bfuxm8uf4py6oxikbn94fyeoux2ydl6uf3c92gq8.jpeg\" title=\"Arabian-Insider-cartes de visite\" alt=\"Arabian Insider cartes de visite - Demetra\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8f27c2c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8f27c2c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bba5e95\" data-id=\"bba5e95\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-27b0642 elementor-widget elementor-widget-image\" data-id=\"27b0642\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"301\" height=\"301\" src=\"https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/moneta_demetra_small_bianca.png\" class=\"attachment-large size-large wp-image-682\" alt=\"\" srcset=\"https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/moneta_demetra_small_bianca.png 301w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/moneta_demetra_small_bianca-150x150.png 150w\" sizes=\"(max-width: 301px) 100vw, 301px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1324fd8 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"1324fd8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Demetra vise \u00e0 accompagner<br>les entreprises dans le processus de d\u00e9veloppement de leur marque,<br>garantissant une <b>vision strat\u00e9gique et mise en \u0153uvre cr\u00e9ative<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8fe8693 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"8fe8693\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Gr\u00e2ce \u00e0 une compr\u00e9hension approfondie de la <b>philosophie et valeurs de l'entreprise<\/b> nous travaillons \u00e0 la cr\u00e9ation d'une marque distinctive et attrayante qui refl\u00e8te l'identit\u00e9 de l'entreprise et se pr\u00e9sente de mani\u00e8re authentique et transparente au public cible.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ef4bfb5 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"ef4bfb5\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9d73c2e\" data-id=\"9d73c2e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1a8dcad elementor-widget elementor-widget-heading\" data-id=\"1a8dcad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">EN QUOI IL CONSISTE<br>UNE MARQUE COMPL\u00c8TE ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e92b3d7 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"e92b3d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Le nom<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68982bd elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"68982bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Le nom d'une marque est son identit\u00e9 premi\u00e8re.<\/strong><\/p><p>Souvent d\u00e9velopp\u00e9 dans le cadre d'un processus cr\u00e9atif appel\u00e9 \"naming\", le nom de marque repr\u00e9sente le point d'origine du d\u00e9veloppement d'une marque.<\/p><p>C'est la premi\u00e8re impression que les consommateurs auront de l'entreprise ou du produit. Un nom bien choisi peut distinguer la marque de la concurrence, capter l'attention et cr\u00e9er une impression durable. Un nom unique et distinctif aide \u00e0 diff\u00e9rencier la marque sur un march\u00e9 encombr\u00e9.<\/p><p><strong>Le nom de la marque peut v\u00e9hiculer des informations importantes sur les caract\u00e9ristiques, les valeurs ou le secteur de l'entreprise ou du produit.<\/strong> Un nom efficace peut communiquer clairement et imm\u00e9diatement ce que repr\u00e9sente l'entreprise, facilitant ainsi sa compr\u00e9hension par les consommateurs. En outre, un nom m\u00e9morable contribue \u00e0 cr\u00e9er un lien durable dans l'esprit des consommateurs, ce qui leur permet de se souvenir plus facilement de la marque.<\/p><p><strong>Adaptabilit\u00e9 et \u00e9volutivit\u00e9 :<br \/><\/strong>Le nom de la marque doit pouvoir s'adapter \u00e0 diff\u00e9rents contextes et \u00e0 d'autres initiatives futures de l'entreprise. <strong>Il doit fonctionner sur plusieurs canaux de communication, notamment les sites web, les m\u00e9dias sociaux, la publicit\u00e9 et le mat\u00e9riel de marketing.<\/strong> En outre, un nom qui laisse une marge de man\u0153uvre pour l'expansion et la diversification de la marque permet \u00e0 l'entreprise d'\u00e9tendre sa port\u00e9e sans avoir \u00e0 changer compl\u00e8tement son identit\u00e9 de base.<\/p><p><strong>Protection juridique :<br \/>Le choix d'un nom unique et distinctif peut faciliter le processus d'enregistrement et de protection juridique de la marque.<\/strong>. <br \/>Un nom qui ne porte pas atteinte aux droits de propri\u00e9t\u00e9 intellectuelle d'autres marques existantes facilite l'enregistrement de la marque et prot\u00e8ge l'entreprise contre d'\u00e9ventuels litiges.<\/p><p><strong>Participation du public :<br \/><\/strong>Un nom accrocheur peut susciter la curiosit\u00e9 et l'int\u00e9r\u00eat du public. Un nom facile \u00e0 prononcer, \u00e0 retenir et \u00e0 partager peut aider les gens \u00e0 s'en souvenir et \u00e0 entamer des conversations positives sur la marque. Cet engagement du public peut contribuer \u00e0 la cr\u00e9ation d'une base de fans fid\u00e8les et de d\u00e9fenseurs de la marque.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5bb461 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"f5bb461\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Le logo<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a469136 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"a469136\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Le logo est le principal \u00e9l\u00e9ment visuel de la marque. Il s'agit d'un symbole unique qui repr\u00e9sente l'entreprise ou le produit.<\/strong><\/p><p>Un logo n'est souvent pas un \u00e9l\u00e9ment unique qui est utilis\u00e9 de la m\u00eame mani\u00e8re sur tous les supports de communication. Au contraire, un bon logo est con\u00e7u pour s'adapter dans ses diff\u00e9rentes formes - compl\u00e8tes et contract\u00e9es - aux diff\u00e9rents m\u00e9dias, de mani\u00e8re \u00e0 toujours appara\u00eetre harmonieux et communicatif.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8bd8d76 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"8bd8d76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"4255\" height=\"1126\" src=\"https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/09\/KURINJI-logo-Case-Study-1_1.png\" class=\"attachment-full size-full wp-image-1927\" alt=\"Conception du logo Kurinji - \u00e9tude de cas de marque Demetra\" srcset=\"https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/09\/KURINJI-logo-Case-Study-1_1.png 4255w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/09\/KURINJI-logo-Case-Study-1_1-300x79.png 300w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/09\/KURINJI-logo-Case-Study-1_1-1024x271.png 1024w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/09\/KURINJI-logo-Case-Study-1_1-768x203.png 768w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/09\/KURINJI-logo-Case-Study-1_1-1536x406.png 1536w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/09\/KURINJI-logo-Case-Study-1_1-2048x542.png 2048w\" sizes=\"(max-width: 4255px) 100vw, 4255px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a741069 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"a741069\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"4255\" height=\"996\" src=\"https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/KURINJI-logo-Case-Study-1.png\" class=\"attachment-full size-full wp-image-1110\" alt=\"\u00c9tude de cas 1 - Demetra - Logo KURINJI\" srcset=\"https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/KURINJI-logo-Case-Study-1.png 4255w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/KURINJI-logo-Case-Study-1-300x70.png 300w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/KURINJI-logo-Case-Study-1-1024x240.png 1024w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/KURINJI-logo-Case-Study-1-768x180.png 768w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/KURINJI-logo-Case-Study-1-1536x360.png 1536w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/KURINJI-logo-Case-Study-1-2048x479.png 2048w\" sizes=\"(max-width: 4255px) 100vw, 4255px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7dad7c elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"d7dad7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Un logo peut repr\u00e9senter beaucoup de choses : il peut illustrer explicitement les valeurs ou la nature des services de l'entreprise, ou agir de mani\u00e8re plus cryptique, en essayant de construire une \u00e9chelle de valeurs esth\u00e9tiques et symboliques qui peuvent \u00e9lever la marque et l'associer \u00e0 un style de vie, \u00e0 des sentiments ou m\u00eame simplement \u00e0 une fa\u00e7on de penser.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9821ae0 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"9821ae0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Mais un logo a besoin d'un contexte pour vivre et s'exprimer, afin d'assurer la coh\u00e9rence et l'uniformit\u00e9 de tous les supports et canaux de communication de l'entreprise.<\/p><p><b>Voyons quels sont les autres \u00e9l\u00e9ments.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63ac9f8 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"63ac9f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le gain<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-505cb8a elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"505cb8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00c9galement appel\u00e9 <strong>slogan<\/strong> o <strong>slogan<\/strong>, le gain est la phrase suppl\u00e9mentaire au logo, accompagnant la marque pour clarifier ou \u00e9tendre un concept qui n'est pas explicitement communiqu\u00e9 par le logo.<\/p><p>Un slogan court et m\u00e9morable peut aider \u00e0 communiquer la promesse de la marque ou sa valeur unique de mani\u00e8re concise.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2551f4c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2551f4c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5ad80ab\" data-id=\"5ad80ab\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e869fa7 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"e869fa7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le th\u00e8me de la couleur<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63e61fb elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"63e61fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Le choix des couleurs de la marque est un \u00e9l\u00e9ment crucial.<\/strong> Les couleurs peuvent susciter des \u00e9motions, cr\u00e9er des associations et distinguer la marque de la concurrence.<\/p><p>Il est donc important d'\u00e9tudier au pr\u00e9alable une palette de couleurs adapt\u00e9e aux valeurs que vous souhaitez v\u00e9hiculer afin de <strong>Maintenir la coh\u00e9rence dans le choix des couleurs de tous les supports de communication.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d62ff43 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"d62ff43\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b8fd2c0\" data-id=\"b8fd2c0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e3d39cf elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"e3d39cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"4255\" height=\"997\" src=\"https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/Palette-branding-tacoma-demetra.png\" class=\"attachment-full size-full wp-image-1115\" alt=\"Tacoma - image de marque Demetra\" srcset=\"https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/Palette-branding-tacoma-demetra.png 4255w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/Palette-branding-tacoma-demetra-300x70.png 300w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/Palette-branding-tacoma-demetra-1024x240.png 1024w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/Palette-branding-tacoma-demetra-768x180.png 768w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/Palette-branding-tacoma-demetra-1536x360.png 1536w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/Palette-branding-tacoma-demetra-2048x480.png 2048w\" sizes=\"(max-width: 4255px) 100vw, 4255px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c24f989 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c24f989\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-68d7e46\" data-id=\"68d7e46\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1bdaed6 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"1bdaed6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La typographie<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1cb050d elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"1cb050d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>La partie typographique de la marque,<\/strong> c'est-\u00e0-dire tous les \u00e9l\u00e9ments \u00e9crits, du nom de la marque dans le logo aux titres d'une affiche, d'une publicit\u00e9 ou d'un site web, en passant par les textes de communications plus ordinaires.<\/p><p>Le choix d'une police de caract\u00e8res, ou plus commun\u00e9ment d'une fonte, est une \u00e9tape aussi importante que n'importe quel autre choix graphique : les diff\u00e9rents styles, du sans-serif au graffiti, de l'industriel au calligraphique, sont capables de <strong>communiquer la philosophie de la marque d'une mani\u00e8re diff\u00e9rente.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd39683 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"fd39683\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le ton de la voix et la narration <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-496ed90 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"496ed90\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le style et le ton de la communication d'une marque sont souvent sous-estim\u00e9s. On commet souvent l'erreur de penser que tous les consommateurs pensent de la m\u00eame mani\u00e8re ; en r\u00e9alit\u00e9, le choix de la bonne mani\u00e8re de communiquer verbalement avec son public est \u00e9galement une d\u00e9cision de ciblage.<\/p><p>Par exemple, le ton peut \u00eatre informel et amical ou formel et professionnel, en fonction du type d'interlocuteur avec lequel nous voulons interagir.<\/p><p>La voix et le ton de la marque doivent refl\u00e9ter sa personnalit\u00e9 et les valeurs de l'entreprise, en ajoutant des points de r\u00e9f\u00e9rence \u00e0 la perception globale que le consommateur aura lorsqu'il apprendra \u00e0 conna\u00eetre la marque.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3b0136 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"b3b0136\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"649\" src=\"https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/PoppinsType-scaled.jpg\" class=\"attachment-full size-full wp-image-888\" alt=\"PoppinsType - D\u00e9m\u00e9ter\" srcset=\"https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/PoppinsType-scaled.jpg 2560w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/PoppinsType-300x76.jpg 300w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/PoppinsType-1024x260.jpg 1024w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/PoppinsType-768x195.jpg 768w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/PoppinsType-1536x389.jpg 1536w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/PoppinsType-2048x519.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aee8369 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"aee8369\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/mostrum-storytelling-1.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTEzMSwidXJsIjoiaHR0cHM6XC9cL2RlbWV0cmFkZXNpZ24uaXRcL3dlYnNpdGVcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzA2XC9tb3N0cnVtLXN0b3J5dGVsbGluZy0xLmpwZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/mostrum-storytelling-1.jpg\" class=\"attachment-full size-full wp-image-1131\" alt=\"Page de site Mostrum d\u00e9veloppement d&#039;applications mobiles avec illustration de feuilles sombres et violettes - conception web Demetra\" srcset=\"https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/mostrum-storytelling-1.jpg 1920w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/mostrum-storytelling-1-300x169.jpg 300w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/mostrum-storytelling-1-1024x576.jpg 1024w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/mostrum-storytelling-1-768x432.jpg 768w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/mostrum-storytelling-1-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1779d1 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"a1779d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/mostrum-storytelling-2.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTEzMiwidXJsIjoiaHR0cHM6XC9cL2RlbWV0cmFkZXNpZ24uaXRcL3dlYnNpdGVcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzA2XC9tb3N0cnVtLXN0b3J5dGVsbGluZy0yLmpwZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/mostrum-storytelling-2.jpg\" class=\"attachment-full size-full wp-image-1132\" alt=\"Page de site Pr\u00e9sentation des syst\u00e8mes Web3 et Blockchain avec illustration botanique violette - web design Demetra\" srcset=\"https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/mostrum-storytelling-2.jpg 1920w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/mostrum-storytelling-2-300x169.jpg 300w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/mostrum-storytelling-2-1024x576.jpg 1024w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/mostrum-storytelling-2-768x432.jpg 768w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/mostrum-storytelling-2-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ec3449 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"9ec3449\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/mostrum-storytelling-3.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTEzMywidXJsIjoiaHR0cHM6XC9cL2RlbWV0cmFkZXNpZ24uaXRcL3dlYnNpdGVcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzA2XC9tb3N0cnVtLXN0b3J5dGVsbGluZy0zLmpwZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/mostrum-storytelling-3.jpg\" class=\"attachment-full size-full wp-image-1133\" alt=\"Page Site Mostrum Conception UI UX avec paysage de cristaux violets - Web Design Demetra\" srcset=\"https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/mostrum-storytelling-3.jpg 1920w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/mostrum-storytelling-3-300x169.jpg 300w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/mostrum-storytelling-3-1024x576.jpg 1024w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/mostrum-storytelling-3-768x432.jpg 768w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/mostrum-storytelling-3-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb464cb elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"fb464cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/mostrum-storytelling-4.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTEzNCwidXJsIjoiaHR0cHM6XC9cL2RlbWV0cmFkZXNpZ24uaXRcL3dlYnNpdGVcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzA2XC9tb3N0cnVtLXN0b3J5dGVsbGluZy00LmpwZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/mostrum-storytelling-4.jpg\" class=\"attachment-full size-full wp-image-1134\" alt=\"Page du site Mostrum avec un lapin blanc et l&#039;inscription Regarde-moi dans les yeux - storytelling digital Demetra\" srcset=\"https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/mostrum-storytelling-4.jpg 1920w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/mostrum-storytelling-4-300x169.jpg 300w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/mostrum-storytelling-4-1024x576.jpg 1024w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/mostrum-storytelling-4-768x432.jpg 768w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/mostrum-storytelling-4-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ccbf0d0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ccbf0d0\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ee5f08d\" data-id=\"ee5f08d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fe23bfb elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"fe23bfb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La ligne visuelle<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0747242 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"0747242\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00c9galement connu sous le nom de<strong> Visuel <\/strong>o<strong> Ligne visuelle, <\/strong>Il s'agit de l'ensemble des images et des graphiques utilis\u00e9s dans le mat\u00e9riel de communication de la marque qui contribuent \u00e0 v\u00e9hiculer une image coh\u00e9rente et reconnaissable. Il peut s'agir de photographies, d'illustrations, de graphiques et d'autres \u00e9l\u00e9ments visuels qui s'alignent sur l'identit\u00e9 de la marque.<\/p><p>Chaque \u00e9l\u00e9ment graphique sert \u00e0 rationaliser la communication et \u00e0 synth\u00e9tiser les concepts, ce qui permet \u00e0 tout mat\u00e9riel de marketing ou support de communication d'\u00eatre plus efficace.<b> imm\u00e9diatement reconnaissable et visuellement coh\u00e9rent.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ebb9ccb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ebb9ccb\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3a9be49\" data-id=\"3a9be49\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5761ed0 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"5761ed0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1507\" src=\"https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/Kiahf-WC-210x297-1.jpg\" class=\"attachment-full size-full wp-image-1279\" alt=\"Kiahf-WC-210\u00d7297 - Demetra\" srcset=\"https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/Kiahf-WC-210x297-1.jpg 1080w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/Kiahf-WC-210x297-1-215x300.jpg 215w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/Kiahf-WC-210x297-1-734x1024.jpg 734w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/Kiahf-WC-210x297-1-768x1072.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ade1518 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"ade1518\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1507\" src=\"https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/arabian-insider-branding.jpg\" class=\"attachment-full size-full wp-image-1278\" alt=\"Image de marque des initi\u00e9s arabes - Demetra\" srcset=\"https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/arabian-insider-branding.jpg 1080w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/arabian-insider-branding-215x300.jpg 215w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/arabian-insider-branding-734x1024.jpg 734w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/arabian-insider-branding-768x1072.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eee4912 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eee4912\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7a3e754\" data-id=\"7a3e754\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0398ef2 elementor-widget elementor-widget-heading\" data-id=\"0398ef2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">VOULEZ-VOUS CR\u00c9ER UNE MARQUE QUI PARLE \u00c0 VOTRE PUBLIC ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e78d873 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"e78d873\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Prenez contact avec nous !<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03eda54 elementor-align-center elementor-widget__width-initial elementor-widget elementor-widget-button\" data-id=\"03eda54\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-hang\" href=\"https:\/\/demetradesign.it\/fr\/website\/contacts\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Aller aux contacts<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>BRANDING &amp; GRAPHIC DESIGN Branding e Corporate Identity a Torino HAI UN BRAND O SOLO UN LOGO? Una buona maggioranza delle aziende possiede un logo,ma questo non rappresenta un brand. Il branding \u00e8 un processo strategico che mira a creare un&#8217;immagine distintiva per un&#8217;azienda o un prodotto al fine di differenziarlo dalla concorrenza e creare [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_joinchat":[],"footnotes":""},"class_list":["post-1082","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Branding e Corporate Identity | Demetra - Agenzia Creativa Torino<\/title>\n<meta name=\"description\" content=\"Progettiamo brand identity distintive: logo design, corporate identity, packaging e brand strategy. Demetra, agenzia di branding a Torino.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/demetradesign.it\/fr\/image-de-marque\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Branding e Corporate Identity | Demetra - Agenzia Creativa Torino\" \/>\n<meta property=\"og:description\" content=\"Progettiamo brand identity distintive: logo design, corporate identity, packaging e brand strategy. Demetra, agenzia di branding a Torino.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/demetradesign.it\/fr\/image-de-marque\/\" \/>\n<meta property=\"og:site_name\" content=\"Demetra - Comunicazione Creativa\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/demetrabound\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-12T20:43:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/Testa-Demetra.png\" \/>\n\t<meta property=\"og:image:width\" content=\"87\" \/>\n\t<meta property=\"og:image:height\" content=\"113\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/demetradesign.it\\\/branding\\\/\",\"url\":\"https:\\\/\\\/demetradesign.it\\\/branding\\\/\",\"name\":\"Branding e Corporate Identity | Demetra - Agenzia Creativa Torino\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/demetradesign.it\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/demetradesign.it\\\/branding\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/demetradesign.it\\\/branding\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/demetradesign.it\\\/website\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/Testa-Demetra.png\",\"datePublished\":\"2023-06-12T15:20:49+00:00\",\"dateModified\":\"2026-04-12T20:43:21+00:00\",\"description\":\"Progettiamo brand identity distintive: logo design, corporate identity, packaging e brand strategy. 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