{"id":1082,"date":"2023-06-12T15:20:49","date_gmt":"2023-06-12T15:20:49","guid":{"rendered":"https:\/\/demetradesign.it\/website\/?page_id=1082"},"modified":"2026-04-12T20:43:21","modified_gmt":"2026-04-12T20:43:21","slug":"marca","status":"publish","type":"page","link":"https:\/\/demetradesign.it\/es\/branding\/","title":{"rendered":"Marca"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"1082\" class=\"elementor elementor-1082\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7008d08 elementor-section-height-full elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"7008d08\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-141925f\" data-id=\"141925f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-50d7db8 elementor-widget elementor-widget-image\" data-id=\"50d7db8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"87\" height=\"113\" src=\"https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/Testa-Demetra.png\" class=\"attachment-large size-large wp-image-782\" alt=\"Icona Demetra comunicaci\u00f3n creativa\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f9e509 elementor-widget elementor-widget-heading\" data-id=\"8f9e509\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">MARCA<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7084e50 elementor-widget elementor-widget-heading\" data-id=\"7084e50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Y DISE\u00d1O GR\u00c1FICO<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-887ef35 elementor-widget elementor-widget-heading\" data-id=\"887ef35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Branding e Identidad Corporativa en Tur\u00edn<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-be077d1 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"be077d1\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-812e4c0\" data-id=\"812e4c0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ec3eb3a elementor-widget elementor-widget-heading\" data-id=\"ec3eb3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfTIENE UNA MARCA O S\u00d3LO UN LOGOTIPO?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5c3e27 elementor-widget elementor-widget-heading\" data-id=\"a5c3e27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La mayor\u00eda de las empresas tienen un logotipo,<br>pero esto no representa una marca.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb60df0 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"bb60df0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tLa marca es un <strong style=\"font-weight:700\">proceso estrat\u00e9gico<\/strong> cuyo objetivo es crear una\u2019<strong style=\"font-weight:700\">imagen distintiva de una empresa o producto para diferenciarla de la competencia y crear una identidad reconocible<\/strong>.\n\nImplica definir los valores, la misi\u00f3n, la visi\u00f3n y el posicionamiento de la empresa, as\u00ed como identificar al p\u00fablico objetivo y crear una imagen coherente con estos elementos.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-183a279 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"183a279\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tCuando se trata de la marca, uno se enfrenta a <strong style=\"font-weight:700\">comunicar visualmente<\/strong> mediante el uso de elementos gr\u00e1ficos como colores, formas, im\u00e1genes, texto y tipograf\u00eda. En el contexto del branding, el dise\u00f1o gr\u00e1fico desempe\u00f1a un papel fundamental en la creaci\u00f3n de una marca distintiva.\n\nEsto permite que un logotipo sea <strong style=\"font-weight:700\">\u00fanico y memorable<\/strong>, representan la esencia de la empresa y <strong>ser reconocido al instante.<\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-883d574 elementor-widget__width-initial elementor-widget elementor-widget-video\" data-id=\"883d574\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/1920-horiz-Comp-1.mp4\" controls=\"\" preload=\"metadata\" controlslist=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89191e5 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"89191e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/demetradesign.it\/website\/wp-content\/uploads\/elementor\/thumbs\/Arabian-Insider-business-cards-q7bfuxm8uf4py6oxikbn94fyeoux2ydl6uf3c92gq8.jpeg\" title=\"Arabian-Insider-tarjetas de visita\" alt=\"Tarjetas de presentaci\u00f3n Arabian Insider - Demetra\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8f27c2c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8f27c2c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bba5e95\" data-id=\"bba5e95\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-27b0642 elementor-widget elementor-widget-image\" data-id=\"27b0642\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"301\" height=\"301\" src=\"https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/moneta_demetra_small_bianca.png\" class=\"attachment-large size-large wp-image-682\" alt=\"\" srcset=\"https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/moneta_demetra_small_bianca.png 301w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/moneta_demetra_small_bianca-150x150.png 150w\" sizes=\"(max-width: 301px) 100vw, 301px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1324fd8 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"1324fd8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Demetra pretende acompa\u00f1ar a<br>empresas en el proceso de desarrollo de su marca,<br>garantizando un <b>visi\u00f3n estrat\u00e9gica y aplicaci\u00f3n creativa<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8fe8693 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"8fe8693\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">A trav\u00e9s de un profundo conocimiento de la <b>filosof\u00eda y valores de la empresa<\/b> que quiere transmitir, trabajamos para crear una marca distintiva y atractiva que refleje la identidad de la empresa y se presente de forma aut\u00e9ntica y transparente al p\u00fablico objetivo.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ef4bfb5 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"ef4bfb5\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9d73c2e\" data-id=\"9d73c2e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1a8dcad elementor-widget elementor-widget-heading\" data-id=\"1a8dcad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">EN QU\u00c9 CONSISTE<br>\u00bfUNA MARCA COMPLETA?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e92b3d7 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"e92b3d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">El nombre<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68982bd elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"68982bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>El nombre de una marca es su identidad principal.<\/strong><\/p><p>A menudo desarrollado a trav\u00e9s de un proceso creativo denominado naming, el nombre de la marca representa el punto de origen del que parte el desarrollo de una marca.<\/p><p>Es la primera impresi\u00f3n que los consumidores tendr\u00e1n de la empresa o el producto. Un nombre bien elegido puede distinguir la marca de la competencia, captar la atenci\u00f3n y crear una impresi\u00f3n duradera. Un nombre \u00fanico y distintivo ayuda a diferenciar la marca en un mercado saturado.<\/p><p><strong>El nombre de la marca puede transmitir informaci\u00f3n importante sobre las caracter\u00edsticas, los valores o el sector de la empresa o el producto.<\/strong> Un nombre eficaz puede comunicar de forma clara e inmediata lo que representa la empresa, facilitando su comprensi\u00f3n por parte de los consumidores. Adem\u00e1s, un nombre memorable ayuda a crear un v\u00ednculo duradero en la mente de los consumidores, facilitando que recuerden y rememoren la marca.<\/p><p><strong>Adaptabilidad y escalabilidad:<br \/><\/strong>El nombre de la marca debe poder adaptarse a diferentes contextos y a otras iniciativas futuras de la empresa. <strong>Tiene que funcionar en varios canales de comunicaci\u00f3n, como sitios web, redes sociales, publicidad y materiales de marketing.<\/strong> Adem\u00e1s, un nombre que deja margen para la expansi\u00f3n y diversificaci\u00f3n de la marca permite a la empresa ampliar su alcance sin tener que cambiar por completo su identidad b\u00e1sica.<\/p><p><strong>Protecci\u00f3n jur\u00eddica:<br \/>La elecci\u00f3n de un nombre \u00fanico y distintivo puede facilitar el proceso de registro y protecci\u00f3n jur\u00eddica de la marca.<\/strong>. <br \/>Un nombre que no infrinja los derechos de propiedad intelectual de otras marcas existentes facilita el registro de la marca y protege a la empresa de posibles litigios.<\/p><p><strong>Participaci\u00f3n p\u00fablica:<br \/><\/strong>Un nombre pegadizo puede generar curiosidad e inter\u00e9s entre el p\u00fablico. Un nombre f\u00e1cil de pronunciar, recordar y compartir puede ayudar a la gente a recordarlo e iniciar conversaciones positivas sobre la marca. Esta implicaci\u00f3n del p\u00fablico puede contribuir a crear una base de seguidores fieles y defensores de la marca.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5bb461 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"f5bb461\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">El logotipo<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a469136 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"a469136\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>El logotipo es el principal elemento visual de la marca. Es un s\u00edmbolo \u00fanico que representa a la empresa o el producto.<\/strong><\/p><p>Un logotipo no suele ser un elemento \u00fanico que se utilice de la misma manera en todos los materiales de comunicaci\u00f3n. M\u00e1s bien, un buen logotipo est\u00e1 dise\u00f1ado para adaptarse en sus diversas formas -completas y contra\u00eddas- a los distintos soportes, de modo que siempre parezca armonioso y comunicativo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8bd8d76 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"8bd8d76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"4255\" height=\"1126\" src=\"https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/09\/KURINJI-logo-Case-Study-1_1.png\" class=\"attachment-full size-full wp-image-1927\" alt=\"Dise\u00f1a el logo de Kurinji - estudio de caso de marca Demetra\" srcset=\"https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/09\/KURINJI-logo-Case-Study-1_1.png 4255w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/09\/KURINJI-logo-Case-Study-1_1-300x79.png 300w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/09\/KURINJI-logo-Case-Study-1_1-1024x271.png 1024w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/09\/KURINJI-logo-Case-Study-1_1-768x203.png 768w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/09\/KURINJI-logo-Case-Study-1_1-1536x406.png 1536w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/09\/KURINJI-logo-Case-Study-1_1-2048x542.png 2048w\" sizes=\"(max-width: 4255px) 100vw, 4255px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a741069 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"a741069\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"4255\" height=\"996\" src=\"https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/KURINJI-logo-Case-Study-1.png\" class=\"attachment-full size-full wp-image-1110\" alt=\"KURINJI-logo Estudio de Caso 1 - Demetra\" srcset=\"https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/KURINJI-logo-Case-Study-1.png 4255w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/KURINJI-logo-Case-Study-1-300x70.png 300w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/KURINJI-logo-Case-Study-1-1024x240.png 1024w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/KURINJI-logo-Case-Study-1-768x180.png 768w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/KURINJI-logo-Case-Study-1-1536x360.png 1536w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/KURINJI-logo-Case-Study-1-2048x479.png 2048w\" sizes=\"(max-width: 4255px) 100vw, 4255px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7dad7c elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"d7dad7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Un logotipo puede representar muchas cosas: puede ilustrar expl\u00edcitamente los valores o la naturaleza de los servicios de la empresa, o puede actuar de forma m\u00e1s cr\u00edptica, intentando construir una escala de valores est\u00e9ticos y simb\u00f3licos que eleven la marca y la asocien a un estilo de vida, a unos sentimientos o incluso simplemente a una forma de pensar.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9821ae0 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"9821ae0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pero un logotipo necesita un contexto en el que pueda vivir y expresarse, para garantizar su coherencia y uniformidad en todos los materiales y canales de comunicaci\u00f3n de la empresa.<\/p><p><b>Veamos cu\u00e1les son los dem\u00e1s elementos.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63ac9f8 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"63ac9f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La recompensa<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-505cb8a elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"505cb8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Tambi\u00e9n llamado <strong>eslogan<\/strong> o <strong>eslogan<\/strong>, la recompensa es la frase adicional al logotipo, que acompa\u00f1a a la marca para aclarar o ampliar un concepto no comunicado expl\u00edcitamente por el logotipo.<\/p><p>Un eslogan o tagline breve y memorable puede ayudar a comunicar la promesa de la marca o su valor \u00fanico de forma concisa.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2551f4c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2551f4c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5ad80ab\" data-id=\"5ad80ab\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e869fa7 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"e869fa7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">El tema del color<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63e61fb elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"63e61fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>La elecci\u00f3n de los colores de la marca es un elemento crucial.<\/strong> Los colores pueden evocar emociones, crear asociaciones y distinguir la marca de la competencia.<\/p><p>Por eso es importante estudiar previamente una paleta de colores adecuada a los valores que se quieren transmitir para <strong>Mantener la coherencia en la elecci\u00f3n de colores en todos los materiales de comunicaci\u00f3n.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d62ff43 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"d62ff43\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b8fd2c0\" data-id=\"b8fd2c0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e3d39cf elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"e3d39cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"4255\" height=\"997\" src=\"https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/Palette-branding-tacoma-demetra.png\" class=\"attachment-full size-full wp-image-1115\" alt=\"Tacoma - marca Demetra\" srcset=\"https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/Palette-branding-tacoma-demetra.png 4255w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/Palette-branding-tacoma-demetra-300x70.png 300w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/Palette-branding-tacoma-demetra-1024x240.png 1024w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/Palette-branding-tacoma-demetra-768x180.png 768w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/Palette-branding-tacoma-demetra-1536x360.png 1536w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/Palette-branding-tacoma-demetra-2048x480.png 2048w\" sizes=\"(max-width: 4255px) 100vw, 4255px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c24f989 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c24f989\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-68d7e46\" data-id=\"68d7e46\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1bdaed6 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"1bdaed6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La tipograf\u00eda<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1cb050d elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"1cb050d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>La parte tipogr\u00e1fica de la marca,<\/strong> Es decir, todos los elementos escritos, desde el nombre de la marca en el logotipo, pasando por los titulares de un cartel, un anuncio o una p\u00e1gina web, hasta los textos de comunicaciones m\u00e1s ordinarias.<\/p><p>La elecci\u00f3n de un tipo de letra, o m\u00e1s vern\u00e1cula, de fuente, es un paso tan importante como cualquier otra elecci\u00f3n gr\u00e1fica: los distintos estilos, de sans-serif a graffiti, de industrial a caligr\u00e1fico, son capaces de <strong>comunicar la filosof\u00eda de la marca de una manera diferente.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd39683 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"fd39683\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">El tono de voz y la narraci\u00f3n <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-496ed90 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"496ed90\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A menudo se subestiman el estilo y el tono de la comunicaci\u00f3n de una marca. A menudo se comete el error de pensar que todos los consumidores piensan igual; en realidad, elegir la forma correcta de comunicarse verbalmente con el p\u00fablico tambi\u00e9n es una decisi\u00f3n de orientaci\u00f3n.<\/p><p>Por ejemplo, el tono puede ser informal y amistoso o formal y profesional en funci\u00f3n del tipo de interlocutor con el que queramos relacionarnos.<\/p><p>La voz y el tono de la marca deben reflejar su personalidad y los valores de la empresa, a\u00f1adiendo puntos de referencia a la percepci\u00f3n global que tendr\u00e1 el consumidor cuando conozca la marca.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3b0136 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"b3b0136\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"649\" src=\"https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/PoppinsType-scaled.jpg\" class=\"attachment-full size-full wp-image-888\" alt=\"PoppinsType - Demetra\" srcset=\"https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/PoppinsType-scaled.jpg 2560w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/PoppinsType-300x76.jpg 300w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/PoppinsType-1024x260.jpg 1024w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/PoppinsType-768x195.jpg 768w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/PoppinsType-1536x389.jpg 1536w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/PoppinsType-2048x519.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aee8369 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"aee8369\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/mostrum-storytelling-1.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTEzMSwidXJsIjoiaHR0cHM6XC9cL2RlbWV0cmFkZXNpZ24uaXRcL3dlYnNpdGVcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzA2XC9tb3N0cnVtLXN0b3J5dGVsbGluZy0xLmpwZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/mostrum-storytelling-1.jpg\" class=\"attachment-full size-full wp-image-1131\" alt=\"P\u00e1gina web Mostrum desarrollo de aplicaciones m\u00f3viles con ilustraci\u00f3n de hojas oscuras y moradas - dise\u00f1o web Demetra\" srcset=\"https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/mostrum-storytelling-1.jpg 1920w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/mostrum-storytelling-1-300x169.jpg 300w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/mostrum-storytelling-1-1024x576.jpg 1024w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/mostrum-storytelling-1-768x432.jpg 768w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/mostrum-storytelling-1-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1779d1 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"a1779d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/mostrum-storytelling-2.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTEzMiwidXJsIjoiaHR0cHM6XC9cL2RlbWV0cmFkZXNpZ24uaXRcL3dlYnNpdGVcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzA2XC9tb3N0cnVtLXN0b3J5dGVsbGluZy0yLmpwZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/mostrum-storytelling-2.jpg\" class=\"attachment-full size-full wp-image-1132\" alt=\"P\u00e1gina web Mostrum sistemas Web3 y Blockchain con ilustraci\u00f3n bot\u00e1nica violeta - dise\u00f1o web Demetra\" srcset=\"https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/mostrum-storytelling-2.jpg 1920w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/mostrum-storytelling-2-300x169.jpg 300w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/mostrum-storytelling-2-1024x576.jpg 1024w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/mostrum-storytelling-2-768x432.jpg 768w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/mostrum-storytelling-2-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ec3449 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"9ec3449\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/mostrum-storytelling-3.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTEzMywidXJsIjoiaHR0cHM6XC9cL2RlbWV0cmFkZXNpZ24uaXRcL3dlYnNpdGVcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzA2XC9tb3N0cnVtLXN0b3J5dGVsbGluZy0zLmpwZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/mostrum-storytelling-3.jpg\" class=\"attachment-full size-full wp-image-1133\" alt=\"Dise\u00f1o de p\u00e1gina web Mostrum UI UX con paisaje de cristales morados - dise\u00f1o web Demetra\" srcset=\"https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/mostrum-storytelling-3.jpg 1920w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/mostrum-storytelling-3-300x169.jpg 300w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/mostrum-storytelling-3-1024x576.jpg 1024w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/mostrum-storytelling-3-768x432.jpg 768w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/mostrum-storytelling-3-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb464cb elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"fb464cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/mostrum-storytelling-4.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTEzNCwidXJsIjoiaHR0cHM6XC9cL2RlbWV0cmFkZXNpZ24uaXRcL3dlYnNpdGVcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzA2XC9tb3N0cnVtLXN0b3J5dGVsbGluZy00LmpwZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/mostrum-storytelling-4.jpg\" class=\"attachment-full size-full wp-image-1134\" alt=\"P\u00e1gina web Mostrum con conejo blanco y la frase &quot;M\u00edrame a los ojos&quot; - storytelling digital Demetra\" srcset=\"https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/mostrum-storytelling-4.jpg 1920w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/mostrum-storytelling-4-300x169.jpg 300w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/mostrum-storytelling-4-1024x576.jpg 1024w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/mostrum-storytelling-4-768x432.jpg 768w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/mostrum-storytelling-4-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ccbf0d0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ccbf0d0\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ee5f08d\" data-id=\"ee5f08d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fe23bfb elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"fe23bfb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La l\u00ednea visual<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0747242 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"0747242\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Tambi\u00e9n conocido como<strong> Visual <\/strong>o<strong> L\u00ednea visual, <\/strong>es el conjunto de im\u00e1genes y gr\u00e1ficos utilizados en el material de comunicaci\u00f3n de la marca que contribuyen a transmitir una imagen coherente y reconocible. Pueden incluir fotograf\u00edas, ilustraciones, gr\u00e1ficos y otros elementos visuales acordes con la identidad de la marca.<\/p><p>Cada elemento gr\u00e1fico sirve para agilizar la comunicaci\u00f3n y sintetizar conceptos, ayudando a que cualquier material de marketing o medio de comunicaci\u00f3n sea<b> inmediatamente reconocibles y visualmente coherentes.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ebb9ccb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ebb9ccb\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3a9be49\" data-id=\"3a9be49\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5761ed0 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"5761ed0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1507\" src=\"https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/Kiahf-WC-210x297-1.jpg\" class=\"attachment-full size-full wp-image-1279\" alt=\"Kiahf-WC-210\u00d7297 - Demetra\" srcset=\"https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/Kiahf-WC-210x297-1.jpg 1080w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/Kiahf-WC-210x297-1-215x300.jpg 215w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/Kiahf-WC-210x297-1-734x1024.jpg 734w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/Kiahf-WC-210x297-1-768x1072.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ade1518 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"ade1518\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1507\" src=\"https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/arabian-insider-branding.jpg\" class=\"attachment-full size-full wp-image-1278\" alt=\"Marca de insiders \u00e1rabes - Demetra\" srcset=\"https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/arabian-insider-branding.jpg 1080w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/arabian-insider-branding-215x300.jpg 215w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/arabian-insider-branding-734x1024.jpg 734w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/arabian-insider-branding-768x1072.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eee4912 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eee4912\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7a3e754\" data-id=\"7a3e754\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0398ef2 elementor-widget elementor-widget-heading\" data-id=\"0398ef2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfDESEA CREAR UNA MARCA QUE HABLE A SU P\u00daBLICO?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e78d873 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"e78d873\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">P\u00f3ngase en contacto con nosotros<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03eda54 elementor-align-center elementor-widget__width-initial elementor-widget elementor-widget-button\" data-id=\"03eda54\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-hang\" href=\"https:\/\/demetradesign.it\/es\/website\/contactos\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Ir a contactos<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>BRANDING &amp; GRAPHIC DESIGN Branding e Corporate Identity a Torino HAI UN BRAND O SOLO UN LOGO? Una buona maggioranza delle aziende possiede un logo,ma questo non rappresenta un brand. Il branding \u00e8 un processo strategico che mira a creare un&#8217;immagine distintiva per un&#8217;azienda o un prodotto al fine di differenziarlo dalla concorrenza e creare [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_joinchat":[],"footnotes":""},"class_list":["post-1082","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Branding e Corporate Identity | Demetra - Agenzia Creativa Torino<\/title>\n<meta name=\"description\" content=\"Progettiamo brand identity distintive: logo design, corporate identity, packaging e brand strategy. 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