{"id":9139,"date":"2026-07-15T08:01:42","date_gmt":"2026-07-15T08:01:42","guid":{"rendered":"https:\/\/demetradesign.it\/?post_type=portfolio&#038;p=9139"},"modified":"2026-07-17T10:49:45","modified_gmt":"2026-07-17T10:49:45","slug":"join-fruit","status":"publish","type":"portfolio","link":"https:\/\/demetradesign.it\/en\/portfolio\/joinfruit\/","title":{"rendered":"Joinfruit"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9139\" class=\"elementor elementor-9139\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3264f64 e-con-full e-flex e-con e-parent\" data-id=\"3264f64\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;video&quot;,&quot;background_play_on_mobile&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-37dde6b elementor-widget elementor-widget-video\" data-id=\"37dde6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2026\/07\/JOINfruit-hero.mp4\" autoplay=\"\" loop=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-163d4c1 e-flex e-con-boxed e-con e-parent\" data-id=\"163d4c1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-baeb8ee e-con-full e-flex e-con e-child\" data-id=\"baeb8ee\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-91fc00d elementor-widget elementor-widget-heading\" data-id=\"91fc00d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Cliente<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-481f143 elementor-widget elementor-widget-heading\" data-id=\"481f143\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Joinfruit &amp;<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe6f71f elementor-widget elementor-widget-heading\" data-id=\"fe6f71f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Joinfruit Fresh<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dda4c42 e-con-full e-flex e-con e-child\" data-id=\"dda4c42\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-70b81d5 elementor-widget elementor-widget-heading\" data-id=\"70b81d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Settore<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0b4046 elementor-widget elementor-widget-heading\" data-id=\"c0b4046\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Brand Identity, Web Design, Digital Marketing, Packaging, Marketing Strategy<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-25e5e1d e-con-full e-flex e-con e-child\" data-id=\"25e5e1d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2adcb9f elementor-widget elementor-widget-heading\" data-id=\"2adcb9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Sito Web<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73787a4 elementor-widget elementor-widget-heading\" data-id=\"73787a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/joinfruit.com\" target=\"_blank\">www.joinfruit.com<\/a><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-963d361 elementor-widget elementor-widget-heading\" data-id=\"963d361\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/joinfruitfresh.it\/\" target=\"_blank\">www.joinfruitfresh.it<\/a><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b3be597 e-flex e-con-boxed e-con e-parent\" data-id=\"b3be597\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0799522 elementor-widget elementor-widget-image\" data-id=\"0799522\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"374\" height=\"84\" src=\"https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2026\/07\/LOGO-JOINFRUIT_vett-03.png\" class=\"attachment-full size-full wp-image-8371\" alt=\"\" srcset=\"https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2026\/07\/LOGO-JOINFRUIT_vett-03.png.webp 374w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2026\/07\/LOGO-JOINFRUIT_vett-03-300x67.png.webp 300w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2026\/07\/LOGO-JOINFRUIT_vett-03-18x4.png.webp 18w\" sizes=\"(max-width: 374px) 100vw, 374px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c67986b elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"c67986b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"page\" title=\"Page 3\"><div class=\"section\"><div class=\"layoutArea\"><div class=\"column\"><p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"247\" data-end=\"449\"><strong data-start=\"830\" data-end=\"843\">Joinfruit<\/strong> \u00e8 una delle principali realt\u00e0 italiane dedicate alla valorizzazione della <strong data-start=\"918\" data-end=\"938\">filiera agricola<\/strong>, capace di unire produttori, territorio e innovazione in un modello di <strong data-start=\"1010\" data-end=\"1029\">vendita diretta<\/strong> sempre pi\u00f9 vicino alle persone.<\/p><p data-start=\"451\" data-end=\"857\">Demetra ha affiancato il brand nello sviluppo della propria identit\u00e0 e del suo <strong>ecosistema di comunicazione<\/strong>, lavorando su <strong>strategia<\/strong>, <strong>branding<\/strong>, <strong>web design<\/strong>, <strong>packaging<\/strong> e <strong>comunicazione digitale<\/strong>. Un percorso progettuale che ha dato vita a un sistema coerente, capace di raccontare i valori della filiera e di accompagnare l&#8217;evoluzione del marchio verso nuovi modelli di vendita e di relazione con il consumatore.<\/p><p data-start=\"859\" data-end=\"1130\">Il progetto ha coinvolto la realizzazione del <strong>sito web<\/strong>, la definizione del <strong>linguaggio visivo<\/strong>, la <strong>progettazione dei contenuti<\/strong> e il supporto alle iniziative di comunicazione, contribuendo a costruire un&#8217;identit\u00e0 riconoscibile e una presenza digitale solida e contemporanea.<\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b90652c e-con-full e-flex e-con e-parent\" data-id=\"b90652c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-be81423 e-con-full e-flex e-con e-child\" data-id=\"be81423\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2368218 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"2368218\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Joinfruit: un'identit\u00e0 che prende forma<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79acbdb elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"79acbdb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"251\" data-end=\"582\">Joinfruit \u00e8 un <strong>consorzio ortofrutticolo italiano<\/strong> che riunisce produttori, territorio e competenze all&#8217;interno di una filiera organizzata, valorizzando la qualit\u00e0 dei prodotti agricoli e il lavoro delle aziende associate.<\/p><p data-start=\"251\" data-end=\"582\">Il nostro intervento nasce dall\u2019esigenza di costruire una comunicazione pi\u00f9 riconoscibile, contemporanea e coerente con l\u2019evoluzione del consorzio.<\/p><p data-start=\"584\" data-end=\"924\">Per <strong data-start=\"781\" data-end=\"794\">Joinfruit<\/strong> abbiamo sviluppato un sistema di <strong data-start=\"828\" data-end=\"840\">branding<\/strong>, <strong data-start=\"842\" data-end=\"856\">web design<\/strong> e <strong data-start=\"859\" data-end=\"885\">comunicazione digitale<\/strong> capace di adattarsi ai diversi punti di contatto del brand. Dalla direzione creativa al sito web, dai materiali istituzionali alla comunicazione digitale, ogni elemento \u00e8 stato progettato per raccontare in modo chiaro identit\u00e0, valori e attivit\u00e0.<\/p><p data-start=\"584\" data-end=\"924\">Il progetto ha dato forma a un ecosistema coordinato, nel quale immagini, contenuti e strumenti dialogano tra loro con continuit\u00e0. Un\u2019identit\u00e0 pensata per rafforzare la presenza di Joinfruit, valorizzare il legame con il territorio e rendere la comunicazione pi\u00f9 solida, accessibile e riconoscibile.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-463f0f6 elementor-widget elementor-widget-image\" data-id=\"463f0f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2476\" height=\"1434\" src=\"https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2026\/07\/evento-fai-jf.jpg\" class=\"attachment-full size-full wp-image-9186\" alt=\"\" srcset=\"https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2026\/07\/evento-fai-jf.jpg.webp 2476w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2026\/07\/evento-fai-jf-300x174.jpg.webp 300w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2026\/07\/evento-fai-jf-1024x593.jpg.webp 1024w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2026\/07\/evento-fai-jf-768x445.jpg.webp 768w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2026\/07\/evento-fai-jf-1536x890.jpg.webp 1536w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2026\/07\/evento-fai-jf-2048x1186.jpg.webp 2048w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2026\/07\/evento-fai-jf-18x10.jpg.webp 18w\" sizes=\"(max-width: 2476px) 100vw, 2476px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f914735 e-con-full e-flex e-con e-child\" data-id=\"f914735\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fb99304 e-con-full e-flex e-con e-parent\" data-id=\"fb99304\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-ea44081 e-con-full e-flex e-con e-child\" data-id=\"ea44081\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-11de560 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"11de560\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">La comunicazione che valorizza la filiera<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e376a8 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"3e376a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"58\" data-end=\"373\">Raccontare <strong data-start=\"1121\" data-end=\"1134\">Joinfruit<\/strong> significa valorizzare la filiera agricola attraverso una strategia di <strong data-start=\"1206\" data-end=\"1218\">branding<\/strong> e <strong data-start=\"1221\" data-end=\"1247\">comunicazione digitale<\/strong> capace di dare voce a produttori, competenze e territorio.<\/p><p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"58\" data-end=\"373\">Per questo abbiamo sviluppato un <strong>sistema di comunicazione integrato<\/strong>, che comprende <strong>branding<\/strong>, <strong>web design<\/strong>, <strong>contenuti digitali<\/strong> e <strong>materiali istituzionali<\/strong>, rendendo pi\u00f9 immediato e riconoscibile il valore del consorzio e della sua identit\u00e0.<\/p><p data-start=\"375\" data-end=\"683\">Il lavoro ha coinvolto la progettazione di <strong data-start=\"1136\" data-end=\"1200\">materiali editoriali, sito web, campagne, contenuti digitali<\/strong> e strumenti di comunicazione destinati a pubblici diversi. Ogni applicazione \u00e8 stata costruita per adattarsi al proprio contesto, conservando per\u00f2 un linguaggio visivo comune e una direzione creativa riconoscibile.<\/p><p data-start=\"685\" data-end=\"956\" data-is-last-node=\"\" data-is-only-node=\"\">Il risultato \u00e8 un sistema di comunicazione flessibile e coordinato, pensato per rafforzare il posizionamento di Joinfruit e accompagnarne le iniziative nel tempo, valorizzando il legame con <strong data-start=\"1489\" data-end=\"1512\">la filiera agricola<\/strong>, il territorio e le persone che fanno parte della filiera<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-adaec83 elementor-widget elementor-widget-image\" data-id=\"adaec83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1925\" height=\"1050\" src=\"https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2026\/07\/web-site-joinfruit.jpg\" class=\"attachment-full size-full wp-image-9233\" alt=\"\" srcset=\"https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2026\/07\/web-site-joinfruit.jpg.webp 1925w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2026\/07\/web-site-joinfruit-300x164.jpg.webp 300w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2026\/07\/web-site-joinfruit-1024x559.jpg.webp 1024w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2026\/07\/web-site-joinfruit-768x419.jpg.webp 768w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2026\/07\/web-site-joinfruit-1536x838.jpg.webp 1536w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2026\/07\/web-site-joinfruit-18x10.jpg.webp 18w\" sizes=\"(max-width: 1925px) 100vw, 1925px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a61e07f e-flex e-con-boxed e-con e-parent\" data-id=\"a61e07f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;video&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/demetradesign.it\\\/website\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/hero-jf-no-logo.mp4&quot;,&quot;background_play_on_mobile&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-background-video-container\">\n\t\t\t\t\t\t\t<video class=\"elementor-background-video-hosted\" role=\"presentation\" autoplay muted playsinline loop><\/video>\n\t\t\t\t\t<\/div><div class=\"elementor-element elementor-element-3983e8c e-con-full e-flex e-con e-child\" data-id=\"3983e8c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ac04d13 elementor-widget elementor-widget-image\" data-id=\"ac04d13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1310\" height=\"1406\" src=\"https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2026\/07\/Joinfruit-Fresh_marchio-1.png\" class=\"attachment-full size-full wp-image-7848\" alt=\"\" srcset=\"https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2026\/07\/Joinfruit-Fresh_marchio-1.png.webp 1310w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2026\/07\/Joinfruit-Fresh_marchio-1-280x300.png.webp 280w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2026\/07\/Joinfruit-Fresh_marchio-1-954x1024.png.webp 954w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2026\/07\/Joinfruit-Fresh_marchio-1-768x824.png.webp 768w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2026\/07\/Joinfruit-Fresh_marchio-1-11x12.png.webp 11w\" sizes=\"(max-width: 1310px) 100vw, 1310px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8998c0e e-con-full e-flex e-con e-parent\" data-id=\"8998c0e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-80caf02 e-con-full e-flex e-con e-child\" data-id=\"80caf02\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0faa3a9 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"0faa3a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"0\" data-end=\"229\">Da <strong data-start=\"316\" data-end=\"329\">Joinfruit<\/strong> nasce <strong data-start=\"336\" data-end=\"355\">Joinfruit Fresh<\/strong>, il progetto di <strong data-start=\"372\" data-end=\"391\">vendita diretta<\/strong> pensato per portare la qualit\u00e0 della filiera agricola dal produttore al consumatore finale, attraverso un\u2019esperienza d\u2019acquisto semplice, fresca e digitale.<\/p><p data-start=\"231\" data-end=\"685\">Demetra affianca quotidianamente <strong data-start=\"828\" data-end=\"859\">Joinfruit e Joinfruit Fresh<\/strong> nello sviluppo strategico e comunicativo del brand, con un approccio capace di evolvere nel tempo e di renderne l\u2019identit\u00e0 riconoscibile, accessibile e vicina alle persone. Dal <strong data-start=\"1037\" data-end=\"1049\">branding<\/strong> al <strong data-start=\"1053\" data-end=\"1067\">web design<\/strong>, dal sito web ai contenuti digitali e alle attivit\u00e0 di marketing, ogni intervento contribuisce a raccontare il valore della filiera Joinfruit con un linguaggio contemporaneo e coerente.<\/p><p data-start=\"687\" data-end=\"916\" data-is-last-node=\"\" data-is-only-node=\"\">Il risultato \u00e8 un ecosistema di comunicazione che unisce <strong data-start=\"1597\" data-end=\"1635\">prodotto, territorio e innovazione<\/strong>, valorizzando la freschezza, la genuinit\u00e0 e il rapporto diretto tra produttori e consumatori. Un\u2019identit\u00e0 coordinata che accompagna <strong data-start=\"1768\" data-end=\"1787\">Joinfruit Fresh<\/strong> dall\u2019esperienza digitale alla vendita e al ritiro dei prodotti.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-443d25c e-con-full e-flex e-con e-parent\" data-id=\"443d25c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-40d7ab7 e-con-full e-flex e-con e-child\" data-id=\"40d7ab7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-122218e elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"122218e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"896\" height=\"1200\" src=\"https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2026\/07\/succo-jf-donna.jpg\" class=\"attachment-full size-full wp-image-7924\" alt=\"\" srcset=\"https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2026\/07\/succo-jf-donna.jpg.webp 896w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2026\/07\/succo-jf-donna-224x300.jpg.webp 224w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2026\/07\/succo-jf-donna-765x1024.jpg.webp 765w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2026\/07\/succo-jf-donna-768x1029.jpg.webp 768w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2026\/07\/succo-jf-donna-9x12.jpg.webp 9w\" sizes=\"(max-width: 896px) 100vw, 896px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0e541a3 e-con-full e-flex e-con e-child\" data-id=\"0e541a3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a130c48 elementor-widget elementor-widget-video\" data-id=\"a130c48\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2026\/07\/label-transformation.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ac9a0fb e-con-full e-flex e-con e-child\" data-id=\"ac9a0fb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c492104 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"c492104\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Joinfruit Fresh: dalla filiera al consumatore finale<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29942e0 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"29942e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"qMYqUG_convSearchResultHighlightRoot\"><div class=\"\" data-turn-id-container=\"request-WEB:ff0e09fc-412a-4b3f-b76e-85a3e248b508-39\" data-is-intersecting=\"true\"><section class=\"text-token-text-primary w-full focus:outline-none has-data-writing-block:pointer-events-none [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-WEB:ff0e09fc-412a-4b3f-b76e-85a3e248b508-39\" data-turn-id-container=\"request-WEB:ff0e09fc-412a-4b3f-b76e-85a3e248b508-39\" data-testid=\"conversation-turn-80\" data-turn=\"assistant\"><div class=\"text-base my-auto mx-auto pb-8 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"><div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" data-conversation-screenshot-content=\"\"><div class=\"flex max-w-full flex-col gap-4 grow\"><div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+&amp;]:mt-1\" dir=\"auto\" tabindex=\"0\" data-message-author-role=\"assistant\" data-message-id=\"de1a0dde-cbf7-476c-b325-4c41f00ae2c9\" data-turn-start-message=\"true\" data-message-model-slug=\"gpt-5-6-thinking\"><div class=\"flex w-full flex-col gap-1 empty:hidden\"><div class=\"markdown prose dark:prose-invert wrap-break-word w-full dark markdown-new-styling\"><p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"133\" data-end=\"476\"><strong data-start=\"133\" data-end=\"235\">La qualit\u00e0 dei produttori Joinfruit incontra un\u2019esperienza d\u2019acquisto fresca, semplice e digitale.<\/strong> Con <strong data-start=\"240\" data-end=\"259\">Joinfruit Fresh<\/strong>, il consorzio porta frutta, verdura e prodotti trasformati direttamente al consumatore finale, costruendo un canale di <strong data-start=\"379\" data-end=\"398\">vendita diretta<\/strong> capace di raccontare il valore della filiera in modo immediato e accessibile.<\/p><p data-start=\"478\" data-end=\"812\">Per <strong data-start=\"482\" data-end=\"501\">Joinfruit Fresh<\/strong> abbiamo sviluppato una comunicazione riconoscibile, capace di unire prodotto, territorio e innovazione. Dal <strong data-start=\"610\" data-end=\"622\">branding<\/strong> al <strong data-start=\"626\" data-end=\"640\">web design<\/strong>, fino alla strategia digitale e ai contenuti, ogni elemento \u00e8 stato progettato per dare forma a un\u2019identit\u00e0 chiara, memorabile e coerente con i valori del mondo Joinfruit.<\/p><p data-start=\"814\" data-end=\"1059\" data-is-last-node=\"\" data-is-only-node=\"\">Il progetto valorizza il rapporto diretto tra chi coltiva e chi sceglie ogni giorno cosa portare in tavola, attraverso un ecosistema digitale pensato per rendere la freschezza pi\u00f9 vicina, l\u2019acquisto pi\u00f9 semplice e l\u2019esperienza pi\u00f9 contemporanea.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/section><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8af0a8 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"c8af0a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2085\" height=\"1000\" src=\"https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2026\/07\/sito-joinfruitfresh.jpg\" class=\"attachment-full size-full wp-image-7900\" alt=\"\" srcset=\"https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2026\/07\/sito-joinfruitfresh.jpg.webp 2085w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2026\/07\/sito-joinfruitfresh-300x144.jpg.webp 300w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2026\/07\/sito-joinfruitfresh-1024x491.jpg.webp 1024w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2026\/07\/sito-joinfruitfresh-768x368.jpg.webp 768w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2026\/07\/sito-joinfruitfresh-1536x737.jpg.webp 1536w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2026\/07\/sito-joinfruitfresh-2048x982.jpg.webp 2048w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2026\/07\/sito-joinfruitfresh-18x9.jpg.webp 18w\" sizes=\"(max-width: 2085px) 100vw, 2085px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7a8c386 e-con-full e-flex e-con e-parent\" data-id=\"7a8c386\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-543ae29 elementor-widget elementor-widget-video\" data-id=\"543ae29\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2026\/07\/jf-jars.mp4\" autoplay=\"\" loop=\"\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6d6e818 e-con-full e-flex e-con e-parent\" data-id=\"6d6e818\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-10ddcae e-con-full e-flex e-con e-child\" data-id=\"10ddcae\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e4b0933 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"e4b0933\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Un sistema visivo coerente, dal digitale al prodotto<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-695915c elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"695915c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"391\" data-end=\"621\">Per <strong data-start=\"395\" data-end=\"414\">Joinfruit Fresh<\/strong> abbiamo sviluppato un linguaggio visivo capace di adattarsi ai diversi punti di contatto del brand, mantenendo continuit\u00e0 tra sito web, contenuti digitali, materiali promozionali e applicazioni di prodotto.<\/p><p data-start=\"623\" data-end=\"923\">L\u2019identit\u00e0 combina colori vivaci, immagini fresche e una <strong>comunicazione immediata<\/strong>, pensata per valorizzare la qualit\u00e0 della filiera e rendere il progetto riconoscibile in ogni formato. 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