{"id":8054,"date":"2026-07-07T13:56:58","date_gmt":"2026-07-07T13:56:58","guid":{"rendered":"https:\/\/demetradesign.it\/?post_type=portfolio&p=8054"},"modified":"2026-07-14T14:25:47","modified_gmt":"2026-07-14T14:25:47","slug":"dorelan","status":"publish","type":"portfolio","link":"https:\/\/demetradesign.it\/en\/portfolio\/dorelan\/","title":{"rendered":"Dorelan"},"content":{"rendered":"
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Customer<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Dorelan<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Sector<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Integrated Marketing Campaigns, Digital Marketing, Trade Event Organization<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Website<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

www.dorelan.com<\/a><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t
\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Performance marketing and retail communication for a leading sleep brand<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
We support various national points of sale with an integrated communication strategy capable of enhancing the brand and concretely supporting individual showrooms. From social media management to digital campaigns, from creative content to commercial event promotion, every activity is designed to increase local visibility and transform interest into store visits and appointments.<\/div>
\u00a0<\/div>
We support Dorelan in planning and managing digital marketing activities and retail network support, with an approach focused on generating qualified traffic, optimizing conversions, and consolidating the brand's presence on digital channels.<\/span><\/div>

The project involved both online acquisition activities and communication tools dedicated to points of sale, maintaining consistency between strategy, creativity, and performance.<\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

The activities developed<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Meta Advertising<\/strong><\/p>

On Meta, we developed campaigns focused on both brand awareness and lead generation, adapting creative assets and messaging to different audience segments. The goal was to guide the user throughout the entire purchasing journey, from brand discovery to conversion.<\/p>

Google Ads<\/strong><\/p>

We designed and managed Google Ads campaigns focused on intent-driven demand, intercepting users in the advanced stages of the purchasing process. Through Search, Performance Max campaigns, and continuous optimization activities, we worked to increase qualified traffic, contact requests, and in-store visits.<\/p>

Audience Profiling and Remarketing<\/strong><\/p>

We built advanced audience segmentation using behavioral data, interests, and website interactions. Remarketing strategies allowed us to stay in touch with users already interested in the brand, improving frequency, conversion quality, and overall campaign performance.<\/p>

Marketing and Sales Consulting<\/strong><\/p>

In addition to campaign operational management, we supported the client in defining marketing and sales strategies, analyzing collected data, identifying improvement opportunities, and optimizing customer acquisition processes in line with commercial objectives.<\/p>

Visuals and Materials for Retail<\/strong><\/p>

We have created in-store visuals and graphic materials designed to enhance the brand within stores and ensure communication is consistent with digital campaigns. This work aims to create continuity between the online experience and physical presence, strengthening brand recognition.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t
\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Beyond the Single Campaign: Building a Marketing Ecosystem<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

In projects like the one developed for Dorelan, the result isn't born from a single advertising campaign, but from the ability to create a dialogue between tools, data, and people. Advertising, audience analysis, strategic consulting, and retail communication become parts of a single ecosystem, where each activity strengthens the others and contributes to business objectives.<\/p>

Our approach is precisely this: transforming marketing into a continuous process of analysis, optimization, and growth. We monitor data, interpret user behavior, and adapt strategies and creatives over time, so that every investment generates measurable value and concretely supports the development of the brand and the sales network.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

tell me yours challenge,<\/span>
we'll take care of it
transform it into opportunity<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Do you have a communication goal, a project to develop, or simply the feeling that your brand can do more?

Contact us for an initial exploratory call - no obligation. We'll analyze your situation together and propose a tailored plan.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\n <\/span>\n \n <\/span>\n <\/span>\n contact<\/span>\n<\/a>\n