{"id":7978,"date":"2026-07-06T12:47:35","date_gmt":"2026-07-06T12:47:35","guid":{"rendered":"https:\/\/demetradesign.it\/?post_type=portfolio&#038;p=7978"},"modified":"2026-07-14T14:27:03","modified_gmt":"2026-07-14T14:27:03","slug":"biauto-bmw-motorrad","status":"publish","type":"portfolio","link":"https:\/\/demetradesign.it\/en\/portfolio\/biauto-bmw-motorrad\/","title":{"rendered":"biAuto BMW Motorrad"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"7978\" class=\"elementor elementor-7978\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9642a52 e-flex e-con-boxed e-con e-parent\" data-id=\"9642a52\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-538d1ae e-con-full e-flex e-con e-child\" data-id=\"538d1ae\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-75577b6 elementor-widget elementor-widget-image\" data-id=\"75577b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1080\" height=\"346\" src=\"https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2026\/06\/bmw-motorrad-biauto-moncalieri-demetra-ecommerce-design-torino.png\" class=\"attachment-full size-full wp-image-7546\" alt=\"BMW Motorrad Logo Biauto Moncalieri\" srcset=\"https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2026\/06\/bmw-motorrad-biauto-moncalieri-demetra-ecommerce-design-torino.png.webp 1080w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2026\/06\/bmw-motorrad-biauto-moncalieri-demetra-ecommerce-design-torino-300x96.png.webp 300w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2026\/06\/bmw-motorrad-biauto-moncalieri-demetra-ecommerce-design-torino-1024x328.png.webp 1024w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2026\/06\/bmw-motorrad-biauto-moncalieri-demetra-ecommerce-design-torino-768x246.png.webp 768w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2026\/06\/bmw-motorrad-biauto-moncalieri-demetra-ecommerce-design-torino-18x6.png.webp 18w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ef1316c e-flex e-con-boxed e-con e-parent\" data-id=\"ef1316c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-889fc87 e-con-full e-flex e-con e-child\" data-id=\"889fc87\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4bb29c elementor-widget elementor-widget-heading\" data-id=\"b4bb29c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Customer<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18a37d5 elementor-widget elementor-widget-heading\" data-id=\"18a37d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">biAuto Group<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c2aadec e-con-full e-flex e-con e-child\" data-id=\"c2aadec\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-862e754 elementor-widget elementor-widget-heading\" data-id=\"862e754\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Sector<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9959f82 elementor-widget elementor-widget-heading\" data-id=\"9959f82\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">E-commerce, Web Design, Digital Retail, Digital Campaign<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-20b6b9e e-con-full e-flex e-con e-child\" data-id=\"20b6b9e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7a761ca elementor-widget elementor-widget-heading\" data-id=\"7a761ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Website<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e34faf1 elementor-widget elementor-widget-heading\" data-id=\"e34faf1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/shop.biautogroup.com\/bmwmotorrad\/\" target=\"_blank\">shop.biautogroup.com\/bmwmotorrad<\/a><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-515bd5e e-con-full e-flex e-con e-parent\" data-id=\"515bd5e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-c9f6840 e-con-full e-flex e-con e-child\" data-id=\"c9f6840\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d541d86 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"d541d86\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">The e-commerce experience for the world of two-wheelers<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea0bf3b elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"ea0bf3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div><p>For biAuto BMW Motorrad, we designed and developed an online shop dedicated to the sale of technical apparel, lifestyle clothing, and official BMW Motorrad accessories.<\/p><p>The project's objective was to create a portal capable of bringing the dealership experience into a clear, premium, and functional digital journey, able to enhance the products and guide the user from discovery to purchase simply and immediately.<\/p><p>The project combines aesthetics, usability, and performance: from category navigation to the product page, to the management of variants, the cart, and checkout, every element has been designed to make the e-commerce intuitive, reliable, and consistent with the brand's identity.<\/p><div>One of the existing needs was to correctly communicate the biAuto brand in relation to BMW Motorrad, so that neither would overshadow the other. To complement the e-commerce development, we implemented a digital marketing strategy that led to the creation of social media content accompanied by advertising campaigns. In just 3 months, this strategy resulted in recouping the development investment.<\/div><p>A large part of the project focused on studying user interaction with the e-commerce features themselves, which led to a deep dive into UX and UI (User Experience and User Interface) aimed at increasing conversions from visitors, who are also potential buyers.\u00a0<\/p><\/div><div>\u00a0<\/div><div>In addition to the activity, a<strong> Marketing strategy<\/strong> with a focus on social media campaigns and content creation, which led to a high conversion rate, allowing for the recovery of the investment made in e-commerce development within just three months of going live.\u00a0<\/div><div>\u00a0<\/div><div>Demetra's support for the project is constant over time, ensuring performance and functional updates to stay in line with increasingly strict regulations.\u00a0<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b2b291f e-con-full e-flex e-con e-child\" data-id=\"b2b291f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8337f48 e-con-full e-flex e-con e-parent\" data-id=\"8337f48\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1bafc36 e-con-full e-flex e-con e-parent\" data-id=\"1bafc36\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-aa10a82 e-con-full e-flex e-con e-child\" data-id=\"aa10a82\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-70340e6 elementor-widget elementor-widget-video\" data-id=\"70340e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2026\/07\/campaign-bmw-motorrad.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" controlslist=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4e6087 elementor-widget elementor-widget-video\" data-id=\"f4e6087\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2026\/07\/IG-POSTS-BMW-MOTORRAD.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" controlslist=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-145b4ca e-con-full e-flex e-con e-child\" data-id=\"145b4ca\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0c28188 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"0c28188\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\"><strong>The BMW Motorrad identity meets a simple, functional, and performance-oriented digital purchasing experience.<\/strong>. For biAuto BMW Motorrad, we designed and developed an online shop dedicated to technical clothing, lifestyle apparel, and official accessories, with the goal of creating not just a digital showcase, but a true sales channel.<\/p><p class=\"p1\">The project was built to highlight products, simplify navigation, and make the purchasing process immediate, clear, and reliable. From the category structure to the product page, to the management of variants, cart, and checkout, every element was designed to guide the user from discovery to purchase with minimal friction.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18fcccb elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"18fcccb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1800\" height=\"1200\" src=\"https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2026\/07\/bmw-mobile.jpg\" class=\"attachment-full size-full wp-image-8030\" alt=\"\" srcset=\"https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2026\/07\/bmw-mobile.jpg.webp 1800w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2026\/07\/bmw-mobile-300x200.jpg.webp 300w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2026\/07\/bmw-mobile-1024x683.jpg.webp 1024w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2026\/07\/bmw-mobile-768x512.jpg.webp 768w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2026\/07\/bmw-mobile-1536x1024.jpg.webp 1536w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2026\/07\/bmw-mobile-18x12.jpg.webp 18w\" sizes=\"(max-width: 1800px) 100vw, 1800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c447132 e-con-full e-flex e-con e-parent\" data-id=\"c447132\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-2aa36e6 e-con-full e-flex e-con e-child\" data-id=\"2aa36e6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9c97b12 elementor-widget__width-inherit elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"9c97b12\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">tell me yours <span class=\"playfair-italic\">challenge,<\/span><br>we'll take care of it <br>transform it into <span class=\"playfair-italic\">opportunity<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6f3433f e-con-full e-flex e-con e-child\" data-id=\"6f3433f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a7723a6 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"a7723a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"59\" data-end=\"309\">Do you have a communication goal, a project to develop, or simply the feeling that your brand can do more? <br><br>Contact us for an initial exploratory call - no obligation. We'll analyze your situation together and propose a tailored plan.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f6abde elementor-widget elementor-widget-html\" data-id=\"4f6abde\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a href=\"https:\/\/demetradesign.it\/en\/website\/contact\/\" class=\"gt-btn\">\n  <span class=\"gt-btn-bg\"><\/span>\n  <span class=\"gt-btn-icon\">\n    <span class=\"gt-btn-arrow\"><\/span>\n  <\/span>\n  <span class=\"gt-btn-label\">contact<\/span>\n<\/a>\n<style>\n.gt-btn{\n  position:relative;\n  display:inline-flex;\n  align-items:center;\n  width:auto;\n  height:40px;\n  padding-right:20px;\n  text-decoration:none;\n  font-family:Inter, Helvetica, Arial, sans-serif;\n  cursor:pointer;\n  overflow:hidden;\n  border-radius:999px;\n}\n.gt-btn-bg{\n  position:absolute;\n  left:0;\n  top:0;\n  width:40px;\n  height:40px;\n  border-radius:999px;\n  background:#fff;\n  transition:width .45s cubic-bezier(.65,0,.076,1);\n  z-index:1;\n}\n.gt-btn-icon{\n  position:relative;\n  z-index:3;\n  width:40px;\n  height:40px;\n  flex:0 0 40px;\n  display:flex;\n  align-items:center;\n  justify-content:center;\n}\n.gt-btn-arrow{\n  width:8px;\n  height:8px;\n  border-top:2px solid #111;\n  border-right:2px solid #111;\n  transform:rotate(45deg);\n  transition:transform .35s ease;\n}\n.gt-btn-label{\n  position:relative;\n  z-index:2;\n  color:#fff;\n  font-size:12px;\n  font-weight:700;\n  letter-spacing:.14em;\n  text-transform:uppercase;\n  white-space:nowrap;\n  padding-left:12px;\n  transition:color .35s ease;\n}\n.gt-btn:hover .gt-btn-bg{ width:100%; }\n.gt-btn:hover .gt-btn-arrow{ transform:translateX(3px) rotate(45deg); }\n.gt-btn:hover .gt-btn-label{ color:#111; }\n@media (max-width:768px){\n  .gt-btn{\n    height:36px;\n    padding-right:16px;\n  }\n  .gt-btn-bg,\n  .gt-btn-icon{\n    width:36px;\n    height:36px;\n    flex-basis:36px;\n  }\n  .gt-btn-label{\n    font-size:10px;\n    padding-left:10px;\n  }\n}\n<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"featured_media":0,"template":"elementor_header_footer","class_list":["post-7978","portfolio","type-portfolio","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>biAuto BMW Motorrad: e-commerce e digital marketing - Demetra<\/title>\n<meta name=\"description\" content=\"Progettazione e sviluppo di uno shop online dedicato alla vendita di abbigliamento tecnico, capi lifestyle e accessori ufficiali BMW Motorrad.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/demetradesign.it\/en\/portfolio\/biauto-bmw-motorrad\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"biAuto BMW Motorrad: e-commerce e digital marketing - Demetra\" \/>\n<meta property=\"og:description\" content=\"Progettazione e sviluppo di uno shop online dedicato alla vendita di abbigliamento tecnico, capi lifestyle e accessori ufficiali BMW Motorrad.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/demetradesign.it\/en\/portfolio\/biauto-bmw-motorrad\/\" \/>\n<meta property=\"og:site_name\" content=\"Demetra - 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