{"id":8098,"date":"2026-07-06T15:03:36","date_gmt":"2026-07-06T15:03:36","guid":{"rendered":"https:\/\/demetradesign.it\/?page_id=8098"},"modified":"2026-07-06T16:10:57","modified_gmt":"2026-07-06T16:10:57","slug":"gentle-land-proposal-3","status":"publish","type":"page","link":"https:\/\/demetradesign.it\/en\/terre-gentili-proposta-3\/","title":{"rendered":"Terre Gentili \u2013 Proposal 3"},"content":{"rendered":"
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This proposal tells the more human side<\/strong> in Gentle Lands. At the center of identity we find the value of people, land, and daily work.<\/strong><\/p>

The brand celebrates simplicity as a form of excellence, building a warm, welcoming, and profoundly authentic image.<\/strong> The figure of the peasant becomes a symbol of a sincere relationship with nature, the joy that comes from cultivating, and respect for what the earth offers.<\/strong><\/p>

Identity conveys a sense of serenity, belonging<\/strong> and simple happiness, evoking that feeling of peace one experiences when living in harmony with the landscape and the rhythm of the seasons.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Humanity<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Tradition<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Community<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Simplicity<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Heat<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Authenticity<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Joy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Territory<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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The Symbolisms<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The illustration of the farmer represents the soul of the brand.<\/strong><\/p>

It is not a portrait of a specific person, but the archetype of someone who cultivates with passion, preserves inherited knowledge, and lives in deep harmony with nature.<\/strong><\/p>

The circle enclosing the figure communicates Protection, continuity, and belonging,<\/strong> transforming the logo into a real Seal of quality.<\/strong><\/p>

The image evokes an ideal rural imaginary, made of simplicity, conviviality, and authenticity,<\/strong> evoking that feeling of serenity and well-being that comes from living slowly, surrounded by nature and authentic things.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Positioning<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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This proposal positions Terre Gentili as A strongly identity-driven and narrative brand.<\/strong><\/p>

It doesn't just tell a story about a product, but about a lifestyle:<\/strong> that of the one who chooses authenticity, sustainability, and a direct relationship with the territory.<\/strong><\/p>

The brand becomes an ambassador of uon the agricultural culture made up of people, relationships, and passion<\/strong>, addressing an audience seeking Genuine experiences and products with a story to tell.<\/strong><\/p>

It's a capable direction that can create a strong emotional bond<\/strong> with the consumer, transforming the brand into a symbol of trust and familiarity.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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The Font<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Things is a modern serif typeface with essential elegance, capable of uniting tradition and contemporaneity.<\/strong><\/p>

Its slender forms and the contrast between full and thin convey sophistication<\/strong>, while the clean construction keeps the brand fresh and current.<\/p>

Paired with the illustration, the font creates a balance between the narrative component and the institutional component:<\/strong> on the one hand, the warmth of the human figure, on the other, the credibility and quality of a premium brand.<\/p>

The result is an identity that appears sophisticated, authentic, and timeless, capable of telling the story of the earth with a modern perspective.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\tBack to proposals<\/span>\t\t<\/div>\n\t\t
\n\t\t\tBack to proposals<\/span>\t\t<\/div>\n\t<\/a>\n<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Show me
from the desktop!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We are sorry, this content is not viewable on tablet or mobile devices.<\/p>\n

We invite you to view this page from your computer.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Questa proposta racconta il lato pi\u00f9 umano di Terre Gentili. Al centro dell’identit\u00e0 troviamo il valore delle persone, della terra e del lavoro quotidiano. Il marchio celebra la semplicit\u00e0 come forma di eccellenza, costruendo un’immagine calda, accogliente e profondamente autentica. La figura del contadino diventa il simbolo di un rapporto sincero con la natura, della […]<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_joinchat":[],"footnotes":""},"class_list":["post-8098","page","type-page","status-publish","hentry"],"yoast_head":"\nTerre Gentili - Proposta 3 - Demetra - Comunicazione Creativa<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/demetradesign.it\/en\/gentle-land-proposal-3\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Terre Gentili - Proposta 3 - Demetra - Comunicazione Creativa\" \/>\n<meta property=\"og:description\" content=\"Questa proposta racconta il lato pi\u00f9 umano di Terre Gentili. Al centro dell’identit\u00e0 troviamo il valore delle persone, della terra e del lavoro quotidiano. Il marchio celebra la semplicit\u00e0 come forma di eccellenza, costruendo un’immagine calda, accogliente e profondamente autentica. La figura del contadino diventa il simbolo di un rapporto sincero con la natura, della […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/demetradesign.it\/en\/gentle-land-proposal-3\/\" \/>\n<meta property=\"og:site_name\" content=\"Demetra - Comunicazione Creativa\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/demetrabound\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-06T16:10:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2026\/07\/TerreGentili-Logo4.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"470\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/demetradesign.it\\\/terre-gentili-proposta-3\\\/\",\"url\":\"https:\\\/\\\/demetradesign.it\\\/terre-gentili-proposta-3\\\/\",\"name\":\"Terre Gentili - Proposta 3 - Demetra - Comunicazione Creativa\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/demetradesign.it\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/demetradesign.it\\\/terre-gentili-proposta-3\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/demetradesign.it\\\/terre-gentili-proposta-3\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/demetradesign.it\\\/website\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/TerreGentili-Logo4.png\",\"datePublished\":\"2026-07-06T15:03:36+00:00\",\"dateModified\":\"2026-07-06T16:10:57+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/demetradesign.it\\\/terre-gentili-proposta-3\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/demetradesign.it\\\/terre-gentili-proposta-3\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/demetradesign.it\\\/terre-gentili-proposta-3\\\/#primaryimage\",\"url\":\"https:\\\/\\\/demetradesign.it\\\/website\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/TerreGentili-Logo4.png\",\"contentUrl\":\"https:\\\/\\\/demetradesign.it\\\/website\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/TerreGentili-Logo4.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/demetradesign.it\\\/terre-gentili-proposta-3\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/demetradesign.it\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Terre Gentili – Proposta 3\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/demetradesign.it\\\/#website\",\"url\":\"https:\\\/\\\/demetradesign.it\\\/\",\"name\":\"Demetra - Comunicazione Creativa\",\"description\":\"Comunicazione, Marketing e Soluzioni Creative\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/demetradesign.it\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Terre Gentili - Proposal 3 - Demeter - Creative Communication","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/demetradesign.it\/en\/gentle-land-proposal-3\/","og_locale":"en_US","og_type":"article","og_title":"Terre Gentili - Proposta 3 - Demetra - Comunicazione Creativa","og_description":"Questa proposta racconta il lato pi\u00f9 umano di Terre Gentili. 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