{"id":7997,"date":"2026-07-06T12:53:56","date_gmt":"2026-07-06T12:53:56","guid":{"rendered":"https:\/\/demetradesign.it\/?page_id=7997"},"modified":"2026-07-06T16:06:26","modified_gmt":"2026-07-06T16:06:26","slug":"gentle-land-proposal-1","status":"publish","type":"page","link":"https:\/\/demetradesign.it\/en\/terre-gentili-proposta-1\/","title":{"rendered":"Gentle Lands - Proposal 1"},"content":{"rendered":"
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This proposal arises from the desire to build A brand with a strong and immediately recognizable character.<\/strong> The name Gentle Lands<\/em> evokes delicacy, care, and harmony, while the logo introduces an intentional contrast: An important, compact, and authoritative typography that communicates solidity, quality, and presence.<\/strong><\/p>

Identity finds its balance precisely in the tension between Strength and kindness.<\/strong> The result is a brand contemporary, distinctive, and memorable<\/strong>, able to tell the story of a company that cherishes the earth with respect<\/strong> but which faces the market with Security and ambition.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Authenticity<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Solidity<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Territory<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Tradition<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Character<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Reliability<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Essentiality<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Recognizability<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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The Symbolisms<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The typography is designed to evoke the silhouettes of historic brands and labels that have accompanied traditional agricultural products for decades.<\/strong> The logo thus takes on the appearance of a Authentic seal of quality, compact and authoritative,<\/strong> With a\u2019Retro aesthetic<\/strong> reinterpreted in a contemporary key. This structure gives the brand strong recognition and a natural propensity for use on packaging, boxes, signs, and communication materials.<\/p>

The slight curve of the composition recalls the soft profile of the hills<\/strong>, suggesting the landscape in an essential, not descriptive way. This detail introduces dynamism and warmth, softening the solidity of the typographic construction and creating a balance between strength and gentleness, tradition and modernity.<\/strong><\/p>

The essentiality of the sign, devoid of superfluous elements, guarantees it great versatility and a consistently strong visual impact<\/strong>, maintaining the timeless charm of yesteryear's brands.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Positioning<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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This proposal positions Terre Gentili as a brand Premium yet accessible,<\/strong> capable of conveying authority without being distant.<\/strong><\/p>

It is an identity designed to stand out through brand strength, without the need for additional elements. It communicates A company confident in the quality of its products, modern in its communication but deeply connected to its territory and its values.<\/strong><\/p>

The result is a brand Contemporary, essential, and easily memorable.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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The Font<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Benfritz is a bold serif typeface that communicates strength, authority, and personality.<\/strong><\/p>

His compact proportions and marked grace<\/strong> they evoke the world of ancient agricultural signs and traditional labels, reinterpreting them with a modern graphic language.<\/p>

the high typographic weight ensures a\u2019Excellent readability in any format<\/strong>, from the small label to the large sign, transforming the name itself into an iconic brand element.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\tBack to proposals<\/span>\t\t<\/div>\n\t\t
\n\t\t\tBack to proposals<\/span>\t\t<\/div>\n\t<\/a>\n<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Show me
from the desktop!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We are sorry, this content is not viewable on tablet or mobile devices.<\/p>\n

We invite you to view this page from your computer.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Questa proposta nasce dalla volont\u00e0 di costruire un marchio dal carattere deciso e immediatamente riconoscibile. Il nome Terre Gentili richiama delicatezza, cura e armonia, mentre il logo introduce un contrasto intenzionale: una tipografia importante, compatta e autorevole che comunica solidit\u00e0, qualit\u00e0 e presenza. L’identit\u00e0 trova il proprio equilibrio proprio nella tensione tra forza e gentilezza. […]<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_joinchat":[],"footnotes":""},"class_list":["post-7997","page","type-page","status-publish","hentry"],"yoast_head":"\nTerre Gentili - Proposta 1 - Demetra - Comunicazione Creativa<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/demetradesign.it\/en\/gentle-land-proposal-1\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Terre Gentili - Proposta 1 - Demetra - Comunicazione Creativa\" \/>\n<meta property=\"og:description\" content=\"Questa proposta nasce dalla volont\u00e0 di costruire un marchio dal carattere deciso e immediatamente riconoscibile. 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