{"id":1082,"date":"2023-06-12T15:20:49","date_gmt":"2023-06-12T15:20:49","guid":{"rendered":"https:\/\/demetradesign.it\/website\/?page_id=1082"},"modified":"2026-04-12T20:43:21","modified_gmt":"2026-04-12T20:43:21","slug":"branding","status":"publish","type":"page","link":"https:\/\/demetradesign.it\/en\/branding\/","title":{"rendered":"Branding"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"1082\" class=\"elementor elementor-1082\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7008d08 elementor-section-height-full elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"7008d08\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-141925f\" data-id=\"141925f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-50d7db8 elementor-widget elementor-widget-image\" data-id=\"50d7db8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"87\" height=\"113\" src=\"https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/Testa-Demetra.png\" class=\"attachment-large size-large wp-image-782\" alt=\"Demetra Icon Creative Communications\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f9e509 elementor-widget elementor-widget-heading\" data-id=\"8f9e509\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">BRANDING<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7084e50 elementor-widget elementor-widget-heading\" data-id=\"7084e50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">&amp; GRAPHIC DESIGN<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-887ef35 elementor-widget elementor-widget-heading\" data-id=\"887ef35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Branding and Corporate Identity in Turin<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-be077d1 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"be077d1\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-812e4c0\" data-id=\"812e4c0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ec3eb3a elementor-widget elementor-widget-heading\" data-id=\"ec3eb3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">DO YOU HAVE A BRAND OR JUST A LOGO?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5c3e27 elementor-widget elementor-widget-heading\" data-id=\"a5c3e27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A good majority of companies have a logo,<br>But this does not represent a brand.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb60df0 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"bb60df0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tBranding is a <strong style=\"font-weight:700\">strategic process<\/strong> which aims to create a\u2019<strong style=\"font-weight:700\">Distinctive image for a company or product in order to differentiate it from competitors and create a recognizable identity<\/strong>.\n\nIt involves defining the company's values, mission, vision and positioning, as well as identifying the target audience and creating an image consistent with these elements.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-183a279 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"183a279\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWhen we talk about branding we are concerned with <strong style=\"font-weight:700\">communicate visually<\/strong> through the use of graphic elements such as colors, shapes, images, text and typography. In the context of branding, graphic design plays a key role in creating a distinctive brand.\n\nAll of this allows a logo to be <strong style=\"font-weight:700\">unique and memorable<\/strong>, represent the essence of the company and <strong>Be recognized instantly.<\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-883d574 elementor-widget__width-initial elementor-widget elementor-widget-video\" data-id=\"883d574\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/1920-horiz-Comp-1.mp4\" controls=\"\" preload=\"metadata\" controlslist=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89191e5 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"89191e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/demetradesign.it\/website\/wp-content\/uploads\/elementor\/thumbs\/Arabian-Insider-business-cards-q7bfuxm8uf4py6oxikbn94fyeoux2ydl6uf3c92gq8.jpeg\" title=\"Arabian-Insider-business-cards\" alt=\"Arabian Insider Business Cards - Demetra\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8f27c2c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8f27c2c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bba5e95\" data-id=\"bba5e95\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-27b0642 elementor-widget elementor-widget-image\" data-id=\"27b0642\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"301\" height=\"301\" src=\"https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/moneta_demetra_small_bianca.png\" class=\"attachment-large size-large wp-image-682\" alt=\"\" srcset=\"https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/moneta_demetra_small_bianca.png 301w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/moneta_demetra_small_bianca-150x150.png 150w\" sizes=\"(max-width: 301px) 100vw, 301px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1324fd8 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"1324fd8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Demeter aims to accompany<br>companies in the process of developing their brand,<br>ensuring a <b>Strategic vision and creative implementation<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8fe8693 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"8fe8693\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Through a deep understanding of the <b>corporate philosophy and values<\/b> you want to convey, we work to create a distinctive and appealing brand that reflects the identity of the company and presents itself authentically and transparently to the target audience.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ef4bfb5 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"ef4bfb5\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9d73c2e\" data-id=\"9d73c2e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1a8dcad elementor-widget elementor-widget-heading\" data-id=\"1a8dcad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">WHAT IT IS COMPOSED OF<br>A COMPLETE BRAND?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e92b3d7 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"e92b3d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The Name<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68982bd elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"68982bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>A brand name is its primary identity.<\/strong><\/p><p>Often developed through a creative process called naming, the brand name represents the point of origin from which the development of a brand originates.<\/p><p>It is the first impression consumers will have of the company or product. A well-chosen name can distinguish the brand from the competition, capture attention and create a lasting impression. A unique and distinctive name helps differentiate the brand in the crowded marketplace.<\/p><p><strong>The brand name can convey important information about the characteristics, values, or industry of the company or product.<\/strong> An effective name can communicate clearly and immediately what the company stands for, making it easier for consumers to understand. In addition, a memorable name helps to create a lasting bond in the minds of consumers, making it easier to remember and recall the brand.<\/p><p><strong>Adaptability and scalability:<br \/><\/strong>The brand name should be adaptable to different contexts and other future initiatives of the company. <strong>It must work across multiple communication channels, including websites, social media, advertising and marketing materials.<\/strong> In addition, a name that leaves room for brand expansion and diversification allows the company to expand its reach without having to completely change its basic identity.<\/p><p><strong>Legal protection:<br \/>Choosing a unique and distinctive name can facilitate the process of trademark registration and legal protection<\/strong>. <br \/>A name that does not infringe on the intellectual property rights of other existing trademarks facilitates trademark registration and protects the company from potential litigation.<\/p><p><strong>Audience involvement:<br \/><\/strong>A catchy name can generate curiosity and interest among the audience. A name that is easy to pronounce, remember, and share can help people remember it and start positive conversations about the brand. This audience engagement can help create a loyal fan base and brand advocates.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5bb461 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"f5bb461\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The Logo<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a469136 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"a469136\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>The logo is the main visual element of the brand. It is a unique symbol that represents the company or product.<\/strong><\/p><p>A logo is often not a single element that is used in the same way on all communication materials. Rather, a good logo is designed to fit in its various forms--complete and contracted--to the various media so that it always appears harmonious and communicative.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8bd8d76 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"8bd8d76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"4255\" height=\"1126\" src=\"https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/09\/KURINJI-logo-Case-Study-1_1.png\" class=\"attachment-full size-full wp-image-1927\" alt=\"Kurinji Logo Design - Demetra Branding Case Study\" srcset=\"https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/09\/KURINJI-logo-Case-Study-1_1.png 4255w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/09\/KURINJI-logo-Case-Study-1_1-300x79.png 300w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/09\/KURINJI-logo-Case-Study-1_1-1024x271.png 1024w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/09\/KURINJI-logo-Case-Study-1_1-768x203.png 768w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/09\/KURINJI-logo-Case-Study-1_1-1536x406.png 1536w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/09\/KURINJI-logo-Case-Study-1_1-2048x542.png 2048w\" sizes=\"(max-width: 4255px) 100vw, 4255px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a741069 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"a741069\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"4255\" height=\"996\" src=\"https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/KURINJI-logo-Case-Study-1.png\" class=\"attachment-full size-full wp-image-1110\" alt=\"KURINJI-logo Case Study 1 - Demetra\" srcset=\"https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/KURINJI-logo-Case-Study-1.png 4255w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/KURINJI-logo-Case-Study-1-300x70.png 300w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/KURINJI-logo-Case-Study-1-1024x240.png 1024w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/KURINJI-logo-Case-Study-1-768x180.png 768w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/KURINJI-logo-Case-Study-1-1536x360.png 1536w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/KURINJI-logo-Case-Study-1-2048x479.png 2048w\" sizes=\"(max-width: 4255px) 100vw, 4255px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7dad7c elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"d7dad7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A logo can represent many things: it can explicitly illustrate the values or nature of the company's services, or it can act more cryptically, trying to build a scale of aesthetic and symbolic values that can elevate the brand and associate it with a lifestyle, feelings or even just a way of thinking.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9821ae0 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"9821ae0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>But a logo needs a context in which to live and be able to express itself, so as to ensure consistency and uniformity in all the company's materials and communication channels.<\/p><p><b>Let's see what the other elements are.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63ac9f8 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"63ac9f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Payoff<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-505cb8a elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"505cb8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Also called <strong>slogan<\/strong> o <strong>tagline<\/strong>, the payoff is the additional phrase to the logo that accompanies the mark to clarify or extend a concept not explicitly communicated by the logo.<\/p><p>A short, memorable slogan or tagline can help communicate the brand promise or its unique value in a concise way.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2551f4c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2551f4c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5ad80ab\" data-id=\"5ad80ab\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e869fa7 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"e869fa7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Color Theme<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63e61fb elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"63e61fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>The choice of brand colors is a crucial element.<\/strong> Colors can evoke emotions, create associations and distinguish the brand from competitors.<\/p><p>It is therefore important to study a priori a color palette suitable for the values you want to convey in a way that <strong>Maintain consistency in the choice of colors in all communication materials.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d62ff43 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"d62ff43\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b8fd2c0\" data-id=\"b8fd2c0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e3d39cf elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"e3d39cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"4255\" height=\"997\" src=\"https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/Palette-branding-tacoma-demetra.png\" class=\"attachment-full size-full wp-image-1115\" alt=\"Tacoma - Demetra Branding\" srcset=\"https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/Palette-branding-tacoma-demetra.png 4255w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/Palette-branding-tacoma-demetra-300x70.png 300w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/Palette-branding-tacoma-demetra-1024x240.png 1024w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/Palette-branding-tacoma-demetra-768x180.png 768w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/Palette-branding-tacoma-demetra-1536x360.png 1536w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/Palette-branding-tacoma-demetra-2048x480.png 2048w\" sizes=\"(max-width: 4255px) 100vw, 4255px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c24f989 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c24f989\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-68d7e46\" data-id=\"68d7e46\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1bdaed6 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"1bdaed6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Typography<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1cb050d elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"1cb050d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>The typographic part of the brand,<\/strong> i.e., all written elements, from the brand name found in the logo, to the headlines on a poster, advertisement or website, to the text of more ordinary communications.<\/p><p>Choosing a typeface, or more vernacularly font, is as important a step as any other graphic choice: the various styles, from sans-serif to graffiti, from industrial to calligraphic, are able to <strong>Communicate the brand philosophy in a different way.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd39683 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"fd39683\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Tone of Voice and Storytelling. <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-496ed90 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"496ed90\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The writing style and tone of brand communication are often underestimated. People often make the mistake of thinking that all consumers think alike; in reality, choosing the right way to verbally communicate to your audience is also a targeting decision.<\/p><p>For example, the tone could be informal and friendly or formal and professional depending on the type of interlocutor we want to interface with.<\/p><p>The brand's voice and tone should reflect its personality and the company's values, adding reference points to the consumer's overall perception of the brand.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3b0136 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"b3b0136\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"649\" src=\"https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/PoppinsType-scaled.jpg\" class=\"attachment-full size-full wp-image-888\" alt=\"PoppinsType - Demetra\" srcset=\"https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/PoppinsType-scaled.jpg 2560w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/PoppinsType-300x76.jpg 300w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/PoppinsType-1024x260.jpg 1024w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/PoppinsType-768x195.jpg 768w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/PoppinsType-1536x389.jpg 1536w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/PoppinsType-2048x519.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aee8369 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"aee8369\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/mostrum-storytelling-1.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTEzMSwidXJsIjoiaHR0cHM6XC9cL2RlbWV0cmFkZXNpZ24uaXRcL3dlYnNpdGVcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzA2XC9tb3N0cnVtLXN0b3J5dGVsbGluZy0xLmpwZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/mostrum-storytelling-1.jpg\" class=\"attachment-full size-full wp-image-1131\" alt=\"Mostrum Mobile App Development Website Page with Dark and Purple Leaf Illustration - Demetra Web Design\" srcset=\"https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/mostrum-storytelling-1.jpg 1920w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/mostrum-storytelling-1-300x169.jpg 300w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/mostrum-storytelling-1-1024x576.jpg 1024w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/mostrum-storytelling-1-768x432.jpg 768w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/mostrum-storytelling-1-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1779d1 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"a1779d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/mostrum-storytelling-2.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTEzMiwidXJsIjoiaHR0cHM6XC9cL2RlbWV0cmFkZXNpZ24uaXRcL3dlYnNpdGVcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzA2XC9tb3N0cnVtLXN0b3J5dGVsbGluZy0yLmpwZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/mostrum-storytelling-2.jpg\" class=\"attachment-full size-full wp-image-1132\" alt=\"Page website Showcasing Web3 and Blockchain systems with purple botanical illustration - Demetra web design\" srcset=\"https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/mostrum-storytelling-2.jpg 1920w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/mostrum-storytelling-2-300x169.jpg 300w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/mostrum-storytelling-2-1024x576.jpg 1024w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/mostrum-storytelling-2-768x432.jpg 768w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/mostrum-storytelling-2-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ec3449 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"9ec3449\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/mostrum-storytelling-3.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTEzMywidXJsIjoiaHR0cHM6XC9cL2RlbWV0cmFkZXNpZ24uaXRcL3dlYnNpdGVcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzA2XC9tb3N0cnVtLXN0b3J5dGVsbGluZy0zLmpwZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/mostrum-storytelling-3.jpg\" class=\"attachment-full size-full wp-image-1133\" alt=\"Mostrum website page UI UX design with purple crystal landscape - Demetra web design\" srcset=\"https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/mostrum-storytelling-3.jpg 1920w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/mostrum-storytelling-3-300x169.jpg 300w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/mostrum-storytelling-3-1024x576.jpg 1024w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/mostrum-storytelling-3-768x432.jpg 768w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/mostrum-storytelling-3-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb464cb elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"fb464cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/mostrum-storytelling-4.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTEzNCwidXJsIjoiaHR0cHM6XC9cL2RlbWV0cmFkZXNpZ24uaXRcL3dlYnNpdGVcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzA2XC9tb3N0cnVtLXN0b3J5dGVsbGluZy00LmpwZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/mostrum-storytelling-4.jpg\" class=\"attachment-full size-full wp-image-1134\" alt=\"Mostrum Website Page with White Rabbit and &quot;Look Me in the Eyes&quot; - Digital Storytelling Demetra\" srcset=\"https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/mostrum-storytelling-4.jpg 1920w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/mostrum-storytelling-4-300x169.jpg 300w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/mostrum-storytelling-4-1024x576.jpg 1024w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/mostrum-storytelling-4-768x432.jpg 768w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/mostrum-storytelling-4-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ccbf0d0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ccbf0d0\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ee5f08d\" data-id=\"ee5f08d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fe23bfb elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"fe23bfb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Visual Line<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0747242 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"0747242\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Also known as<strong> Visual <\/strong>o<strong> Visual Line, <\/strong>it is the set of images and graphics used in brand communication materials help convey a consistent and recognizable image. They may include photographs, illustrations, graphics and other visual elements that align with the brand identity.<\/p><p>Each graphic element serves to streamline communication and synthesize concepts, helping any marketing material or communication support to be<b> immediately recognizable and visually consistent.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ebb9ccb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ebb9ccb\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3a9be49\" data-id=\"3a9be49\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5761ed0 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"5761ed0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1507\" src=\"https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/Kiahf-WC-210x297-1.jpg\" class=\"attachment-full size-full wp-image-1279\" alt=\"Kiahf-WC-210\u00d7297 - Demetra\" srcset=\"https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/Kiahf-WC-210x297-1.jpg 1080w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/Kiahf-WC-210x297-1-215x300.jpg 215w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/Kiahf-WC-210x297-1-734x1024.jpg 734w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/Kiahf-WC-210x297-1-768x1072.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ade1518 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"ade1518\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1507\" src=\"https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/arabian-insider-branding.jpg\" class=\"attachment-full size-full wp-image-1278\" alt=\"Arabian Insider Branding - Demetra\" srcset=\"https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/arabian-insider-branding.jpg 1080w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/arabian-insider-branding-215x300.jpg 215w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/arabian-insider-branding-734x1024.jpg 734w, https:\/\/demetradesign.it\/website\/wp-content\/uploads\/2023\/06\/arabian-insider-branding-768x1072.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eee4912 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eee4912\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7a3e754\" data-id=\"7a3e754\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0398ef2 elementor-widget elementor-widget-heading\" data-id=\"0398ef2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">DO YOU WANT TO CREATE A BRAND THAT SPEAKS TO YOUR AUDIENCE?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e78d873 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"e78d873\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Get in touch with us!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03eda54 elementor-align-center elementor-widget__width-initial elementor-widget elementor-widget-button\" data-id=\"03eda54\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-hang\" href=\"https:\/\/demetradesign.it\/en\/website\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Go to contacts<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>BRANDING &amp; GRAPHIC DESIGN Branding e Corporate Identity a Torino HAI UN BRAND O SOLO UN LOGO? Una buona maggioranza delle aziende possiede un logo,ma questo non rappresenta un brand. Il branding \u00e8 un processo strategico che mira a creare un&#8217;immagine distintiva per un&#8217;azienda o un prodotto al fine di differenziarlo dalla concorrenza e creare [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_joinchat":[],"footnotes":""},"class_list":["post-1082","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Branding e Corporate Identity | Demetra - Agenzia Creativa Torino<\/title>\n<meta name=\"description\" content=\"Progettiamo brand identity distintive: logo design, corporate identity, packaging e brand strategy. 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